Where are all the good prospects at?
Many networkers seem convinced they don't live anywhere near them! I say that because they'll spend hundreds of dollars a month on leads or genealogies all the while insisting that there are no decent prospects in their area.
Fact is, there are - doesn't matter how small the town is…
Virtually everywhere there are people who would like to change their lifestyle, but who have no clue how to do that. There are also people in need of your product or service.
So, what's the best way to "tap in" to this goldmine of prospects known as the "local market"?
We'll answer this by approaching it from two directions:
1) people you naturally come in contact with and
2) services that can put you in contact with even more people who may be candidates for your opportunity (or product/service).
To get started, let's define terms.
"Local Market Prospects" refer to people who live or work in the same general area as you. In other words, people you come in contact with (or COULD come in contact with) on a daily basis.
They are not necessarily people you know (although they can be).
Approach Number One : Think about places you go and the people you cross paths with and practice alert living. Be on the lookout for sharp prospects wherever you go.
Example: You visit a local restaurant. You see that the waiter serving you has good qualities and looks like a sharp character. Go ahead, compliment his service and ask if he/she keeps his/her options open. Mention your business and ask for contact details. Presto, you've got your prospect.
Approach Number Two: Now, what can you do to come into contact with qualified local prospects in a "leveraged way"?
Join a lead referral network!
These are groups that meet locally and refer prospects to one another.
You simple attend a small meeting in your area and share a little about yourself and your business and you can immediately tap into the leveraged power of business networking.
The #1 organization for this that I'm aware of is: BNI or "Business Networkers International". They are worldwide and you can get more information by visiting bni.com
Be sure to look in your local area and you may find additional organizations like these to expand your reach even further.