MLM Lead Capture Pages – What Information To Ask For

Almost everyone who is building a network marketing business online uses at least one mlm landing page (also called a lead capture page).

A landing page or lead capture page is a website that traffic is sent to. Traffic can be directed there by a number of methods. The most frequent ways in mlm are by clicking on a hyperlink in an email or by communicating the web address using printed media like an ad or sizzle card.

Used properly, a landing page performs one specific task. The most common use in our industry is to capture an interested prospect's contact information for further follow up by getting them to complete a form on the page.

How many leads complete the form on a landing page is determined by several factors. The quantity and quality of traffic directed to the page and the design of the page itself are both very important. However, they are separate topics in themselves and covered in other articles.

Other than those factors, the amount of and exactly what information you ask the lead to provide controls what percentage of the visitors complete the form as desired. This is known as conversion rate.

Decide on exactly what your goal is before designing a landing or lead captur page. The most common purposes are to build a list of subscribers, generate leads that you can follow up with by phone, and to filter or pre-qualify your leads.

If your goal is to build your list or generate leads, only ask for the necessary information. Any time you ask for more, your conversion rate will go down. After many years of use and testing, my highest converting pages for building an email list only ask for the lead's first name and email address. I could do as well or better just capturing the email address, but I collect the first name to be able to personalize the emails in my autoresponder.

Only when you are trying to filter your leads do you need to ask additional questions such as income goal, previous background, etc.

Most people in networ marketing hurt their conversion rates by asking for too much information on their mlm lead capture or landing pages!

Joe Barclay is an expert at showing others how to quickly, easily create success online. Read this and other MLM Landing Page articles at his blog. Be a top enroller in your company by subscribing to Joe's free MLM mentor newsletter.