MLM Drop Cards Training

Drop cards are a powerful tool for growing any MLM organization.

A drop card, sometimes called a sizzle card, is a business card-sized advertisement. During the past 15 years I have used them to enroll many motivated business partners.

As in any advertising, the headline is the most important part of the drop card. The next most important part is 2 or 3 brief lines of body copy compelling the prospect to take action. Prospects can be directed to either an 800 number or a website to capture their contact information.

Getting maximum results with your drop cards will require considerable testing. Test your headline. Test your copy. Test your call to action. From extensive use and testing, I have found that sending prospects to a website generates the best results. I have also found that results are best when only offering one way for the prospect to take action. You actually dilute your results by offering both a phone number and a website.

Here are the main reasons I like drop cards.

They produce results. Over the years, I have averaged around 8% conversion of drop cards to quality leads!

Drop cards are very low-cost. Look for online companies where you can design your own card. Some printers even give you your first order of 250 cards for free to attract new customers.

Drop cards are viral. Many prospects have told me they got my card from someone else who had picked it up.

We teach our team to always have drop cards with them as they go about their daily schedule. They can be left on store counters, bulletin boards, with the tip at a restaurant (this is my best converting method), and many other places where people gather. Use good judgement. Don't litter. Don't hit every car at the shopping center.

The real key to success with drop cards is to consistently distribute a large volume of them. Make drop cards part of your daily routine and watch your mlm business grow!

Joe Barclay specializes in training others to quickly, easily create success online. See Joe's most effective MLM drop cards at his blog. Be a top enroller in your business by subscribing to Joe's free online MLM training.