Mary Kay Cosmetics: A Story Of Success

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In September 1963, Mary Kay Ash started the company that bears her name to this day. The main recipe for the first nine products in the line came from a tanner whose skin wasn't aged, as it should be. Beginning with beauty products, the company continues to advertise them as their base product line. Based in Addison, Texas the world home office are now run by Ms. Ash's son Richard Rogers and David Holl.

The initial years earnings were just under $200,000 and the company had 318 consultants marketing and advertising the items. Using a multi-level marketing style providing earnings through sales and recruiting, the model has helped the organization grow to worldwide dominance within the beauty industry.

In 1968, Mary Kay commissioned the first pink Cadillac that is recognized across the world. The car was repainted on the same lot where it was purchased. As the brand grew, the pink vehicle evolved into one of the main benefits for individuals who took marketing the products seriously. The vehicles are available to anyone who has nationwide sales director status and produce a required level of revenue.

Over time, the product has ventured into many other countries with varying degrees of success. The colors often have to be manipulated to match industry they are getting into and in some cases, fewer items are offered to avoid having to completely retool the line. The regulations of each country have triggered difficulty in entering some markets.

Like any huge business, Mary Kay isn't immune to controversy. In the 1980s, the organization was targeted by animal rights activists looking to cease evaluating these products on animals. In 1989, the company ceased all animal testing and in 1996, they eliminated fur coats from the list of incentive offerings.

Though embarrassed from the strong scrutiny from the press, the company was able to move past this issue, but rapidly landed in hot water for another issue. The following major dispute was over the firing of a director who hadn't produced for several months because of sickness. The director lost the suit with the courts ruling that independent contractors don't enjoy workplace protections that an employee would have. This was an impactful ruling for all companies that hire independent companies.

When Mary Kay was started, Ms. Ash used her life savings of $5,000 to fund the initial product line. By way of dedication and marketing and advertising of specialists who were given the chance to earn money through her goods, the organization has exploded to estimated annual profits of over two billion dollars.

Experiencing the growing pains of any company, they have been able to weather a few questionable storms and continue to provide one of the best known beauty products in the world. The pink vehicles continue to be a recognized reward with over 100,000 agents qualifying for them over the life of the program.

A trusted global name in skin care, makeup & body care. The latest beauty advice, makeup trends, virtual makeover and unparalledled business opportunities. MaryKay has the beauty experience to help you grow your business. Consultants can help you understand the many different products that Mary Kay Cosmetics has to offer.

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