marketing a celebrity with the help of social media

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In this article we are going to talk about using YouTube for Celebrity Marketing. Video is where your celeb wants to be anyway, so why not make it a part of the marketing campaign that'll make them a household name, if they aren’t already?

You need to bear in mind that there are many different types of media: text, audio and video. While the text is great and audio is better, video is where you will be able to really seize the attention of others.

If you’ve checked out the news over the last few years, you have noticed that more news stations have been including videos in their news and on their web sites. Video is engaging, interactive and it aids to bring a lot more popularity to your celebrity.

Just as with anything else you want to do on the Internet, it is a good idea to check to see what the market already has in it. For instance, if everybody is talking about coffee in the celebrity world, it may be a good idea to become a part of that conversation. Or you could make the conscious decision to not be in that discussion, as you want to create something unique; it’s up to you.

In the beginning, though, you can go to YouTube and begin to search by keywords you’ve already related to your celebrity. This might be the name of the ‘actress’ or ‘indie star’ or whatever other words you want people to associate with your celebrity’s name.

Check to see what other sorts of videos are popping up when you include this search. Also, search the name of your celebrity so you could see what is being said and how you might have to handle those situations - if at all.

Once you get an idea of what individuals wish to see when they search for the keywords you have chosen, then you can begin to make a list of ideas for videos. Or you might want to have your celebrity create a list of their favorite movies and videos, which they could then promote on YouTube so as to continue the establishment of their personality online.

Sharing videos is similar to sharing status updates and other ideas online, just as you might with Twitter or Facebook. Have a list, with your celebrity’s help, if the sorts of videos you might post and then start to create scripts to create these videos.

YouTube combines several different media in one and because of this it is an extremely powerful tool. Your celebrity would definitely appreciate any video promotion they can get.

Find out how Mark shows social media for celebrities how to find celebrities to work with, what needs to be done and how to expand your business to serving multiple clients at

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