Marine Trade Centre to Launch at Cannes Boat Show

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Traditionally the largest consumer-oriented shows have been beyond the financial and organisational means of the many smaller businesses which are taking their first steps to develop their export sales, or simply trying to reach a wider audience in their home market.

The Marine Trade Centre has been developed to address this problem by bringing together a group of like-minded companies onto a single stand, thereby sharing the costs of exhibition space, transport, stand building and manpower. Each exhibitor within the stand has their own branded display area featuring graphics, video and physical product. Marine Trade Centre staff will build and man the stand throughout each show, providing local language support and handling sales enquiries if individual exhibitors are not present. Exhibitors can choose to be present themselves, have their local distributor or sales agent on the stand or even let Marine Trade Centre represent them for the duration of the show.

The Marine Trade Centre will be present at Cannes, Barcelona, Paris, London and Düsseldorf Boat Shows and participating exhibitors can pick and choose which shows they wish to attend with discounts available for attendance at multiple shows.

Launching the concept Robert Corden, one of the founders, commented "I believe that boat shows are a unique opportunity for marine businesses to present their products and services face-to-face to a large audience of potential buyers, both consumer and trade, and to hear first hand, immediate feedback from those buyers. The difficulty for potential exhibitors is that boat shows are really expensive and time-consuming to attend, particularly if you are a UK business faced with having to build a stand in Cannes or Barcelona. By taking on the effort of transporting and building the stand ourselves and sharing all the costs across a number of exhibitors we can provide a really cost-effective show solution for smaller companies."

Exhibitors within the Marine Trade Centre will be supported by intensive online, SEO driven PR campaigns for up to eight weeks before each show targeted and designed to highlight the product portfolio of each exhibiting company. These campaigns will seek to drive traffic to each exhibitor's online presence as well as their display at each show.

The relative weakness of Sterling makes this a good time for UK companies to focus on building their export business and they may be eligible for funding via UK Trade and Investment. As part of the exhibitor package Marine Trade Centre will help to assess and present claims to UKTI.

For Further Information:

Or call Robert Corden on +44 1799 529977 or +44 7914 398368

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