Maotai Town liquor industry clusters

    In Zunyi City, Guizhou Province is located in Maotai town is the hometown of the famous country liquor Maotai, known as China's alcoholic. And National Liquor Maotai liquor accompanying the formation of industrial clusters Maotai Town's pillar industries, which is also known as the town Maotai China's first wine in town. How should the town Maotai liquor industry, relying on the natural advantages of establishing a new model of development thinking? Finance on how to further support the liquor industry cluster-style development? In this paper, the diamond model Maotai liquor industry, the town conducted a factor analysis, cluster-style development for the liquor industry, the problems, policy recommendations from a financial perspective.



Maotai Town Liquor Industry Development Status

By late 2007, Maotai liquor Maotai Town Apart from the country, there are 257 local liquor companies, more than 100 brands included in Zunyi municipal-scale production factory 13, in which know 1000 annual sales income of more than 20 million yuan, assets of over 5 billion. Passed ISO9001 quality system certification such as the 12-home wine a registered trademark of 1143 (including Guizhou Maotai Factory 280), has a famous trademark in Guizhou 23, Liquor Brand 1930 for the record. Maotai liquor brand-name products are mainly countries, muddled wine series and so on. End of 2007, output of 28,000 tons liquor sales reached 8.5 billion, the highest tax 3.0 billion. Wine tax accounted for more than 80% of local finance, more than 1 / 4 of a population of about 10000 people in wine industry, wine industry, has shown good momentum of development.



In the whole Maotai Town, in addition to Maotai Group, muddled wine and a small part of the winery carrying out modern enterprise management system, most wineries are small-scale family businesses, and even workshop-style home business. Therefore, the contradiction between supply and demand in the face of the current market and development trends, how to do large-scale, the formation of cluster-type industries, and achieve economies of scale as the development of Maotai wine town of an important subject.



Maotai liquor industry in the town of factor analysis

In 1990, the United States麦克尔波特tenured professor at Harvard Business School, based on 10 countries, hundreds of kinds of industrial competitiveness of historical research, summarize Diamond Theory. According to this theory, and industrial competitiveness determined by factors of production, demand conditions, related supporting industries, industrial strategy, industry structure and competition in the same industry and other key elements, and with the opportunities, the role of government and other factors interact, interact with each other to form a diamond shape system. Diamond theory is proposed, by many scholars applied to the national industrial competitiveness analysis and studies. This article also learn from the diamond town of the theory of Maotai liquor industry analysis.



Factors of production are divided into basic elements and high-level elements.

Basic elements of that natural resource endowments and human resources. Maotai liquor industry, the basic elements of the town of superiority manifested mainly Maotai Town, the environment is superior, through the town of Maotai Chishui River, because of its unique natural landscape, rich in microorganisms, especially suitable for the development of wine industry. Has a "Wine River" reputation of the Chishui River water has a natural raw material as a wine resource endowments. Green wine environment and processes to become the basic elements of wine Maotai advantage of the town. The basic elements of the main disadvantages of manpower and land resource constraints on the. Although the Maotai Town more than 1 / 4 of a population of about 10000 people in wine-making industry, but most practitioners of cultural and technical quality of the low. In addition, the Maotai Town, geographically isolated and increased transportation costs of products. Land resources, Moutai additional 10,000 tons production scale, need to use 4,000 acres of land and other Maotai Liquor additional 10,000 tons production scale, need to use land from 2000 to 3000 acres, subject to restrictions on land policy, the whole of 2010 Zunyi City years, only 3.8733 million square meters (about 5800 acres), land supply and demand significantly.



Advanced Elements that have been created out of production elements, including knowledge resources, capital resources and infrastructure. Maotai liquor industry in the town of the main advantages of high-level elements of the performance of the town for the Maotai long history and unique wine drinking culture. State liquor Maotai, one of the world's three major wines, has the world's leading wine-making technology. Among them, nine times Maotai liquor brewed cooking traditional technological processes to become the town of wine Maotai advantage. Advanced elements of disadvantage mainly for the country liquor Maotai as a listed company less loan demand, while production of Maotai liquor and other enterprises, since 9 times cooking needs 5-year production cycle, will require substantial long-term funds have been limited due to loan conditions The loans difficult.



Requirements

Maotai liquor market from the domestic point of view, consumption potential. Maotai in short supply, the price keeps climbing. Maotai liquor in the country, driven by the town Maotai liquor produced by products of other brands also have a lot of money every year, the sales performance. According to statistics, the National Maotai Liquor annual demand of 35 million tons, while the current Maotai Town Maotai liquor production was less than 3 million tons. Thus, the town liquor Maotai a huge market space, and as people's living standards improve, the market potential will be further expanded.



Related supporting industries

Maotai Town Liquor-related supporting industries include: sorghum, wheat and other raw material production, marketing industry, packaging paper products industry, glass industry, wine industry, build products, product marketing industries. In the whole industry chain, there are two aspects of a problem:



A shortage of quality raw materials. It is estimated that for every Jin Luzhou-flavor liquor and wine producing food for the ratio of 3:1, while the Maotai liquor was 5:1. Maotai Town by the end of 2007, output of 28,000 tons white wine, of which 01.8 thousand tons of Luzhou-flavor liquor, Maotai liquor 26.2 thousand tons calculation, need quality sorghum 136.4 thousand tons. The 2007 Renhuai City, the city's sorghum acreage only 20 acres, the output is only 40.5 thousand tons, far from being able to meet the white wine production. In recent years, the town liquor company Moutai sorghum used mostly purchased from Sichuan or elsewhere.



Product marketing at an early stage. In addition to Maotai Group and some other wineries, most of the wineries are small-scale practiced on a cottage, wine finished first as "raw material", like the production, the number of advantages of leading enterprises is not obvious that the lower value-added products, most of the wine plants do not have complete marketing system.



Liquor-making enterprise's strategic and competitive

Maotai town Maotai Group, such as large enterprises, there are a number of small and medium enterprises such as the Wye Village Wine and so on, but the whole town's production features Maotai still artisanal small-scale household production. 2007 production of 28,000 tons white wine, in addition to Maotai, Yunfeng scale production of wine and a few other enterprises, mostly family workshops, each year produces only 20 to 50 tons. This mode of production led to lower productivity, wine, high cost and keep up with changes in market demand, especially as Maotai liquor brewed needs five years, requiring substantial cash flow, there is a big business on their own market risk.



Maotai Town Wine and Chishui Luzhou area across the river to form the more obvious competition. Zunyi City and one across the water, Luzhou City, not only has the "National Pits 1573" and the National Liquor Maotai comparable, there are a batch of domestic Langjiu famous brand, product variety, and the liquor Maotai compete. Based on the current liquor Maotai Town, the development of cottage industry status quo, in order to get rid of the current production of primary "raw material" type of white wine finished first in this paper that the town Maotai cluster type development strategy should be chosen to form a cluster-style development of the economies of scale.



Maotai Town Wine cluster-style development there is the difficulty

Cluster type development to promote the issue. In general, the enterprise cluster-style development plan by the government to promote and rely on the local physical geography and human conditions spontaneously formed. Maotai liquor industry is currently the town with the spontaneous formation of regional concentration, geographical proximity, interconnected and so the initial characteristics of the cluster-style development. But in the enterprise collaboration and technology exchanges, there is still lacking. Therefore, Maotai liquor industry cluster-style development of the town in need of government to guide and promote.



Cluster type development organization coordination problems. Maotai liquor industry in the town of cluster-type development, an inevitable consequence of the process of corporate organization and coordination, the coordination of technical standards for products, supply chain management and coordination issues. Liquor companies in order to achieve synergy, there must be synergy between the business organization development issues, such as the liquor business and technological exchanges, business management experience exchange, corporate finance guarantees. In the enterprise cluster type development to a certain stage there will be business as the market's development, and to regulate the market management, the need among enterprises to form a unified coordination of liquor product quality standards and other issues. Finally, cluster-style development reach the perfect stage, the liquor need among enterprises in the region and the whole industry chain, the formation of spillover effects, it will inevitably involve the various inter-enterprise supply chain management issues. Therefore, Maotai liquor industry, the town will be involved in sorghum and wheat production and supply of raw materials, brewing, packaging, marketing intermediaries, logistics management, with the development, and eventually the formation of white industrial park development issues.



Cluster type development of the land constraints. In the liquor enterprise cluster type development process, the most obvious feature is a whole industry supporting the development of the land supply and demand is associated with contradictions. The current supply of land for the town Maotai not meet industry needs.




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