One of the greatest myths in vehicle marketing today is for people to prominently display their phone numbers on the side of their vehicles thinking people will ring them as they drive their billboard around town. In fact very little business is achieved by having traditional telephone numbers on the side of their vehicles ...
Why and How Can We Use Phone Numbers On Vehicles to Derive Business?
Most small business owners and for that matter medium business owners rush to plaster their vehicle with sign writing with very little thought on what the role of the sign written vehicle will be.
For most businesses the vehicle is simply a tool to identify that you are working in your area and what it should be is a tool to reinforce your brand as well be able to derive physical business. Many people invest thousands of dollars on vehicle sign writing only to find that they do very little physical business from the vehicle.
How many vehicles do you see as you drive around your city or town?
If it is like mine, literally thousands or if you are from somewhere like London, LA or New York, you may even be in the millions. How many phone numbers from those vehicles do you remember?
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