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Search engines such as Google play a major part in the success of websites, this section explains more about how they work, and what is needed to be successful
11th January 2005
Sitemaps and hypertext links are "food" for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages.
Hypertext Li...
11th January 2005
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world—other sites have to point back to you. The thought is that if your site is good enough for others to link...
11th January 2005
What drives visitors to your website and keeps them there? Good content.
Content is Key
Good content is key to website promotion success. All the bells and whistles in the world will not hold an audience like compelling information. Ask yourself: Why...
11th January 2005
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putt...
11th January 2005
Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign.
Start with the basis of good search engine and directory listi...
11th January 2005
The Problem: Increase Profits
As a small business owner or manager, you have one principal goal: increase your profits. Whether you are a sole proprietor looking to increase your own income, or a corporate manager looking to increase shareholder equity, ...
11th January 2005
I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.
Search ...
11th January 2005
Judy Cullins ©2004 All Rights Reserved.
A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.
Your coach...
09th January 2005
Last Update: Tuesday, January 04, 2005.
In this article I summarize the findings of two Penn State University researchers, who analyzed more than 450,000 Web queries submitted to the AllTheWeb search engine in a 24-hour period, reviewing users' actions...
09th January 2005
Last Update: Tuesday, January 04, 2005.
In this article I reveal what I believe are the two most important ranking factors used by Google.
My findings are as a result of my ongoing optimization experiments of my network of web sites on Google.
Th...
09th January 2005
Last Update: Tuesday, January 04, 2005.
In this article I will show you the results of my test with an Amazon zShop.
Amazon.com is the most popular store online, with over 35 million customers. So I thought it would be a great place to sell my self-...
09th January 2005
Last Update: Tuesday, January 04, 2005.
In this article I show you how to improve your link popularity with internal, incoming & outgoing links, which will in turn improve your search engine rankings.
Link popularity, which refers to the number of...
09th January 2005
Last Update: Tuesday, January 04, 2005.
In this article I will show you the results of my test with the Lycos InSite Pro paid inclusion site submission program.
I recently tested the Lycos InSite Pro paid inclusion system. InSite Pro offers guarante...
09th January 2005
Last Update: Tuesday, January 04, 2005.
In this article I show you why most guaranteed top ranking packages offered by search engine optimization companies aren't really what they're made out to be.
There are literally hundreds of search engine opti...
09th January 2005
Last Update: Tuesday, January 04, 2005.
In this article, I explain the difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings.
Keyword Density
Keyword density refers to the ratio (perce...
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