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Search engines such as Google play a major part in the success of websites, this section explains more about how they work, and what is needed to be successful
01st November 2005
SwapIn last week's article: "The Secret Behind the Internet" I discussed the vital role that linking has to play in your Internet marketing campaign. This week I'm continui...
31st October 2005
If you're ready to embark on a search engine optimization campaign, you'll want to take a close look at your competitors.
Either they'll be ahead of you in the SEO world or you'll detect their deficiencies and rush right past them in terms of search eng...
29th October 2005
All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you?
Well it leaves you the choice of where you ...
28th October 2005
Copyright 2005 Mal Keenan
What are keywords and why are they so important in optimizing your website?
Keywords, basically, are the words or phrases that are most associated with the subject of your business. These are the terms that people will mos...
27th October 2005
The net is bombarded with various search engine optimization strategies. Keyword analysis is one strategy that is directed towards finding out the hidden keywords which would help in increasing sales conversion ratio. The main idea behind keyword analysi...
26th October 2005
There are sites on the net that serve tons of traffic everyday. Traffic you wish you had, right?
The web is made up of billions of links, much like a spider's web but on a larger scale. Search engines spider the web looking for new content to add to...
26th October 2005
If you don't believe Google's Duplicate Content Filter exists, I have Dramatic Proof their Internet content filter exists and it's very effective.
On July 5, 2005 I published an article entitled "7 Top Ways to Avoid Link Theft" which was picked up ...
24th October 2005
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search...
24th October 2005
Keyword Selection is the fundamental of Search Engine marketing. Get the wrong keywords your online business is doomed to fail. Find the right keywords and you will drive masses of targeted traffic to your website via the Search Engines.
There are disc...
24th October 2005
It is a truth universally acknowledged that webmasters seeking to build the prominence of their sites and their position in search engine results must of necessity engage in a dedicated link-building effort. All the search engines use the extent of inbo...
24th October 2005
The web is literally awash with travel websites. Search on Google for 'discount air travel' and you will find over 32 million websites. Try 'cheap accommodation' and there are over 11 million sites competing for your customer's dollar. So how do you ma...
24th October 2005
Everyone knows that you have to have inbound links into your site in order for the search engines to value it and rank it highly against your chosen keywords. But is it better to buy those links from a link broker or directly from the site itself, or to...
24th October 2005
There is one last step needed to move your website into high gear. This step is both easy and hard to implement. How is that for ambiguity? This technique is called linking.
In this case, linking is when one website connects via a hyperlink to anoth...
23rd October 2005
In part one; we learned that keywords and keyword phrases are an important part of the success of our website. Also, we had a homework assignment.
Pull out your list of keywords and keyword phrases, and we will learn what to do with them.
Since y...
22nd October 2005
GOOD: You have to admit, Google is THE premier search engine in the world. If you've ever wanted to find out about any topic imaginable, chances are you'll find it via the company's search engine. Although MSN and Yahoo! are debating the supremacy issue, ...
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