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Search engines such as Google play a major part in the success of websites, this section explains more about how they work, and what is needed to be successful
04th November 2005
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the ...
04th November 2005
Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics,...
04th November 2005
Recently I wrote an article discussing the merits of using free reprint articles on your website to increase your search engine ranking. (The article explained how Google lov...
04th November 2005
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it ...
04th November 2005
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine pres...
04th November 2005
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site i...
04th November 2005
If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.
Recently my copywriting website dropped out of Yahoo's Australian rankings. For quite a while, it had bee...
04th November 2005
As soon as you register your domain name, submit it to Google!
Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business...
04th November 2005
Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for certain keywords)
2) Is your site important? (Many links back to your site from other sites)
Only when you address both of these considerations are ...
04th November 2005
For a while there, the Internet and the World Wide Web showed great promise. They whispered sweet nothings in our ears, promising to be the voice of the small and marginalized, the new democracy, the great equalizer.But it wasn't to be, for the ...
04th November 2005
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend. Most importantly, your l...
04th November 2005
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way… If you feel like you're standing in a dark room handing money to strangers to get you in the ...
04th November 2005
So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy and your free-reprint articles. You've been told that you should use your keywords frequentl...
04th November 2005
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
This article isn't about how to achieve a high ranking. That topic has been done to death over the past few...
04th November 2005
We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and ...
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