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Sales and marketing are a key part of business success
25th May 2008
We all tend to want more... more money, more customers, more everything. The truth is that targeting your marketing more narrowly can actually make you more successful.
I recently read a post on MarketingProfs.com (an online marketing discussio...
25th May 2008
1. Learn What Senior Management Perceives As Issues, Threats and/or Problems in Your Area of Expertise
My clients hire me because they all want to increase sales. So, my first consulting concept for them is look to you existing customers. But go ...
23rd May 2008
We’ve all had the somewhat startling experience of thinking things are going really well during a cold call, and suddenly someone pulls back on us. They give us an “objection,” or just say something to end the conversation.
Most of us have been...
23rd May 2008
We all think that incoming calls and “leads” should be easier because they’re not cold calls, right?
Well, when you think about it, why aren’t they? Most of the time the other person is just looking for something and isn’t ready to make a d...
23rd May 2008
When you send out a sales letter, brochure, or email, you usually follow it up with a cold call. And most of the time you start out the conversation by referring to the sales letter. But the truth is that almost no one reads sales letters anymore.
Afte...
23rd May 2008
We’ve all had the experience where everything seems to be going well during a cold call, and suddenly the person we’re talking to “hits the brakes.” They raise an objection. And we start to panic, thinking we’re about to lose the sale.
So w...
23rd May 2008
What happens when you’re talking with a prospect during a cold call and you start to realize there isn’t an honest “fit” for your product or service? Your prospect doesn’t have a problem, hassle, or challenge that your product or service solves...
23rd May 2008
Learning how to produce recurring revenue is an internet marketer’s biggest challenge. Most marketers will go about this by creating multiple websites, products and domains. But that task can become daunting.
You can eliminate this by using an easie...
23rd May 2008
They set the mood. They invoke a wide variety of different emotions or feelings. They have a huge impact on the way we perceive nearly everything in life.
I’m talking about colors. Look around you and you will see countless examples of colors alterin...
22nd May 2008
When it comes to marketing your services, two facts hold true. One is, when things are important to people, they buy -- or at least attempt to buy -- from a recognized expert. The other is, to be most profitable, you must differentiate yourself from your ...
22nd May 2008
“Can I take your order please?” When I look at the waiter who is happily asking me that question, I’m immediately drawn to his professional appearance & the smart-looking name badge that is pinned to his uniform shirt - it reads: John. “Thanks J...
22nd May 2008
Why exactly do certain advertisements appeal to certain people?
The most obvious solution would be a matter of interests. Men who enjoy home improvement will be drawn in by a home improvement advertisement. You play up the interests that you know they ...
22nd May 2008
…I can’t imagine!
A recent article on the state of television said “Surely a fine of £6 million isn’t going to prevent ITV from cheating and lying to viewers” It went on to say “But nothing will change, TV by its very nature is deceptive a...
21st May 2008
For the small business owner, advertising can be a major expense. When you add that to the cost of commercial printing costs it an seem as though advertising costs go above and beyond any potential profit that one may incur because of advertising efforts....
21st May 2008
Direct marketing guru Ed Mayer famously said that the mailing list you use accounts for 40% of the responses from your mailings.
With that much of your revenue riding on the result, it's important to make sure that you use a high-quality list. The trou...
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