Topics
Top Authors
Business
We live in a global economy and cross-border transactions are, for some of us, an everyday occurrence. It is important to know what choices are available to us for accepting international payments and settling in foreign currencies. The Credit Card As...
In business, there are many ways to get publicity. But there are only few times when you can have that for free. In most cases, business owners are left looking for affordable or cheap means for them to be able to spread the word about their biz. This is ...
Wholesale Bags: Womens Health Candle Supply Koolphones Wholesale Bags Your Store or Auction charges their credit card plus shipping. Contact by email only is not acceptable! Also be leery of directory sites without a toll free numbers or only a cell ph...
Postcards are very good marketing tools. Of all the types of advertising literature that businesses use, postcards are perhaps the most commonly read by customers. Studies have shown that somewhere between 70 and 90% of postcard recipients actually read t...
So what do you want to be done? As a business owner, you should know by now that it is a must to advertise. But you should not be threatened by the word. Gone were the days when this is synonymous as to being expensive. There are affordable means that you...
So what do you want to be done? As a business owner, you should know by now that it is a must to advertise. But you should not be threatened by the word. Gone were the days when this is synonymous as to being expensive. There are affordable means that you...
Copyright (c) 2008 Pamela Scott Our bodies communicate what we're feeling loudly and clearly. If you get angry in a conversation, your brain takes a minute or so to figure out how to respond without losing your temper. While your brain is doing its thi...
With more news coming in every day about companies hitting the wall, it's fair to say that even if we manage to escape a full-blown recession, it's going to be a pretty bumpy ride for the next few months, if not years. So, what can organisations do to ...
Many people have been frustrated to see their full-color vinyl banners fade or tear just a few short months after delivery. Oftentimes, we hear these sad stories from people who fail to recognize the costly mistakes they're making. Unfortunately, careless...
I love it. On a recent episode of the TV show Kitchen Nightmares, the fearless chef was at it again, ripping yet another hole in the backside of another comfortable yet complacent restaurant owner; who was committed to chaos. How about you? Do you l...
Sooner or later, your company change process will reach The Moment of Truth - the point where you, the key decision-maker, are faced with a choice between the past and the future. Every atom of your being, every instinct and every ounce of experience will...
There are thousands of promo items to choose from but one of the most commonly distributed giveaways are personalized mugs and drinkware. And the reason for the general acceptance of mugs as the top promotional item is because of the flexibility of these ...
1. Make customers feel special. Consumers always react and respond to identification/ recognition. A prime example of this is Starbucks encouraging barristers to learn names of regular customers. Great marketers also make sure that it is easy for thei...
The marketing components that used to generate leads -- product, performance, promotion and price -- are no longer effective. The tools for selling -- lots of sales calls, lunches, golf and give-always -- are expensive and inefficient. In the 21st centu...
Trade shows are an essential part of the marketing mix for many companies. Done right, they can be a sure-fire way to increase prospects, new customers, and importantly, sales. Many companies get too caught up in the giveaways, or the trade show contest, ...