Hunt for Leads Like an Amateur and Fail or Become The Hunted Like An Expert

When someone joins another in a business it is not because of the business, it is because the person who suggested it is perceived as a leader. People join leaders because they think a leader can help them succeed. People do not join followers so if you are to succeed you will have to become a leader.

There are two ways to position yourself as an expert. The first way is to promote solutions for the problems other marketers face while building their business or solutions for consumers that want to get in the industry and intelligently want guidance from someone who knows the ropes. The second way is to become a leader by raising your value to others through learning winning marketing skills and training and instructing others.

There are only two reasons people will join you in your business. One, they perceive you as a leader and think you can help them learn the industry, and two, you have a system that is efficient and they believe it can help them get what they want without struggling. There are no other reasons for others to join you in business and they will not join you unless you have either or both.

When someone goes to a company replicated site of yours and opts in for information, it does two things. It puts them on your company's auto responder list and not your own where you can control what is sent. Also they start getting mind numbing and pointless emails telling how great the company and their products are.

Most of the emails will be about upcoming events and will talk about features like how they are debt free, when they were founded, their great comp plan, product features, etc... People don't really care about this stuff, they just want to make money.

Most companies will teach "old school" offline methods for building your business. These methods will take years to work but there is an alternative; attraction marketing using the Internet. Part of this strategy is using your own autoresponder to collect and manage your list of prospects. This is a service where you have complete control of the messages that are sent to your prospects.

Every message will have your name and you can teach and promote tools and products to your list that helps them build their business. All the links can be affiliates of your so you can earn a commission from every purchase by those on your list. If you promote tools that help them and teach them to build their business you will be building a relationship with them. This will cause them to want your messages for the help you provide.

The alternative is they will unsubscribe from your list or even delete your messages without reading them. By giving them great ideas and teaching those methods that work you will be building trust and a following of people that like you. People do business with those they like and trust. They will continue to receive your marketing messages and promotions for years.

So, the game plan is to advertise and promote YOU as a leader with solutions and a teacher with a system that works. Set up your own auto responder that sends messages that are loaded with value, building relationships with people who respond to your ads. Work with the team members to help them become leaders of their own teams.

The most powerful messages are short, to the point, and tell a story or are in the form of an interview. There are two elements you need to use for best results. First, great content that helps them in their efforts, and second, emotion which can be brought out by using a story they can relate to because that will make it more memorable.

A lot of people make decisions based on emotion so, if your story can bring that out it will help you immensely.Facts and figures are forgettable but stories are memorable and people make decisions based on emotions that your stories can evoke. By doing this you will develop a following of people who are attracted to you.

Attraction is not a decision it is a response and if you give them reasons to like you like being able to relate to your story and reasons to trust you like showing them solutions to their problems they will have no choice. You educated them and gave them a system that works and they will be attracted to you.


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Dan Lambeth Learn how to Conquer the Internet at Sponsor Reps Online and you will be able to set up your own attraction marketing system. Or you can read more about the system at my blog and get my newsletter which come with free marketing training.