How to Use Postcards to Boost Holiday Sales

Everyone loves the holidays. For businesses, this can be one of the most profitable times of the year. Everyone is out shopping for loved ones, family members, and friends. The postcard is a great way to send both a holiday greeting to your loyal customers and help to find new ones.





Post cards are a great marketing method because they can be created quickly and inexpensively. When you find the right design, you can make sure that your holiday greetings stand out, and any sales, specials, or other information gets read immediately.





Create a Great List





When you are sending out holiday greetings, there are three groups of people that you should target first. The first group is those customers that have used your products or services most recently. The second group is those customers that have brought you the most repeat business. The third group is those who spent the most money with you this past year. Sending postcards to these people will be the most effective form of advertising, and if you have extra cards, time and/or money you can send postcards to your other customers.





Be Bright





Holiday seasons are generally happy affairs, so you want there to be a bright and dominant feature on your postcard. This can be a spectacular image or a great headline. But don???t go overboard with the emphasis or it will drown itself out. A holiday image is generally expected, but not a necessity.





Be Inviting





If you have a store, then you want to invite the reader to come and see you. A special discount or sale is a good way to do this, especially if you tell them that it is a private sale for mailing list customers only. And if your business needs repeat customers to stay in the black, then this is a great way to create a gentle reminder that you are still around and welcome their business.





Host a Holiday Event





One surefire way to make sure that your clients will read your postcard is to make it an invitation. This can be to a special sale, offering a discount on a certain day, or an open house with holiday goodies. Make sure that you list the date, time, and location of the event. Setting a specific time has been proven to draw in more customers than an open-ended offer. Set out a bowl of holiday punch and some tasty treats, and you have a mini party.





Keep Track of who Responds





Ask customers to bring the card back as part of the response. This can include using the postcard as a ticket or including a special coupon that can be redeemed. This will allow you to do two things: first, it will allow you to see how effective the marketing campaign was, and second, it will allow you to send out post-holiday thank you notes to those that came to help generate even more business.





Time it Right





Keep in mind that the holidays are busy for everyone, including your printer and your customers. Allow for extra printing time in case your printer is busy with holiday orders. And make sure that you mail the postcard in plenty of time for your guests??? to plan to attend the event.

Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of corporate and postcard printing services that PsPrint offers to maximize your company"'s branding efforts and marketing presence.

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