It's most important because this way the search engines associate your site with the theme of your site, that is because if many sites are linking to you using the anchor text: "Credit Cards" then the SE will determine not only that your site is important but that your site is important site in the field of Credit Cards!
It's recommended to create few anchor texts keywords so you will gain credibility in more than a single keyword.
Creating an anchor text is very simple thing to do, all you have to do is:
- Copy the URL address of your site and paste it in MS word document. If it's live
link it would be in blue color text.
- Mark it and right click on it with your mouse.
- A menu will pop up, one of the options there will be" Edit hyper link".
- Click on it and you will see two small windows the upper one will say visible
text to be seen, that is the anchor text you want.
- Type there your site's main theme text (Credit Cards).
- Underneath it you will see a windows that will say actual link, there your
site's URL address will appear, click ok at the bottom and you are done.
- Copy and paste the anchor text link to your Article resource box.
Distributing Your Article
I usually build my web site with one article of about 1,200 words, divided into three sections of about 400 words each. Why 400 words? because with 400 words you can cover in-depth subject. I will explain why I divide it into three sub articles later on.
After you have written an article and arranged the resource box, now you are ready to submit your article to article directories, there are many article directory sites and few with high PR article directories sites.
In each of these sites you will find Thousands of articles in hundreds of categories and sub categories.
Why all these authors submit their articles for free to the Article Directories sites?
you guessed it, they all need back-links to their sites.
On the other side of this coin there are the web site builders that have no time or talent or both and they need badly content to their sites, what do they do, yes, you guessed it right once again, they come to the article directories sites and pick a good article/s to put onto their sites for free, all this, as long as they keep the author's resource box with a live hyper link to the author's site.
Once your article is put into many article directories it starts to develop a life of its own. Web site owners paste it on their site pages, Ezine publishers might grab it to their electronic magazine, online as well as offline publishers and editors who are always on the look out for good content and interesting info might use your article for their needs. Bloggers can put it on their blogs and by that enables your article to be syndicated via RSS feeds all across the web.
The wide spread distribution of your article can bring some traffic to your site on its own merits and might even serve at time as alternative to SE traffic.
All this creates a snow ball effect that can build your site's PR and establish you as an expert in your field.
This whole process takes some time and it's gradual and that's the beauty of it, SE perceives it as natural growth and rewards you accordingly.
This process is intensified as time passes by and new sites continue their marketing efforts and gaining higher PR and by that strengthening your site because now higher PR sites are pointing at it.
Important point I would like to make here though, SE notice in few months time that the content that is pointing at your site is a duplicate content and this fact weakens the effect but as long as you keep producing new high quality articles and repeat the process your site will rise in PR and continue to raise in the ladder to the top SERPs of the Search Engines.
In addition it is recommended to make few headers to your article in order to improve the chance to be published in various medias and to lesser the duplicate content effect.
This is why I mentioned earlier that it's wise to build your article in a structured way of three parts, each of about 400 words, in some cases each part can cover different aspects of the subject at hand and be divided into three different Articles.
The best tactic is to make it in phases, send an article to the article directories every three or four weeks, don't send it to all directories at once and not all your articles at once, keep your ammunition for the months ahead.
How to Distribute Your Articles Automatically
Article distribution is time consuming as well. There are two solutions to it, there are some software products that you pre-set and upload your articles and the software will automatically distribute them to your article directories of choice.
The second solution that in my mind is the preferable one is a web service that will distribute automatically your articles to not only the article directories but to thousands of publishers and editors as well as writing groups on the net and by that give you a better coverage and in addition it's much quicker.
I usually start with up to six of the leading Article directories and then go to the automatic distribution service on the net which is free for a certain amount of distribution level. You can reach it through my web site.
Article marketing is the most power full method I know to make Search Engine notice your site and spider it, then increase the amount of back links to your site automatically and naturally and makes the SE index all your pages and provide you high PR and good placements at the SREPs.
Use this knowledge wisely and prosper.
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