How To Save on Your Next Postcard Marketing Campaign

Traditional advertisement strategies are being challenged by the latest economic dive that country currently took. The current suffering economy has posed more hurdles that prevent businesses from meeting target revenues. The solution may lie on more aggressive marketing solutions such as postcard marketing campaigns.

An even greater ordeal is creating an approach that will allow you to function within the budget that your finances would permit. Here are a few tips on how you can save on your next advertising venture.


1. Choose offset printing

There are two common printing methods used to produce postcards. These are offset printing and digital printing. Between the two, offset printing provides a cheaper means to produce postcards in bulk, especially if you are ordering more than 500 pieces.

A big percentage of the cost for offset printing is attributed to the startup expense which entails plates and films. The succeeding cost such as ink and paper are very minimal, hence, any additional copy ordered adds very little to the total cost of the project.

The beauty of this method is that you can double the amount of your order and yet you only add a few dollars. Turn the quantity from 500 to 100 and you only add much less than $10.

If you wish to print less than 500, digital printing is a better option, especially if the count is less than 100.


2. Gather your own addresses

Developing your mailing list can cost you money. To save from the expense of renting or buying mailing lists, you can create your own.

You can start by listing down addresses you know and collect more from your friends and family. The advantage of getting addresses from people you know is that you can get an idea about the characteristics of these people. You could narrow down your list and exclude those that do not fall within the consumer demographic that you are after.

If you have a store, you can also gather addresses by asking customers to list down their postal address so you can send them updates on promos and products through your postcard marketing campaign.

To organize these information, encode in a spreadsheet to create your very own database. This way, addition and deletion of addresses in the future would be easy.


3. Follow direct mailing postcard specifications

The Standard mailing service of the United States Postal Service (USPS) costs less than First-class mail. To quality for Standard mailing, the quantity of your postcards must be at least 200 pieces and the size must not exceed 6.125" x 11.5".

Keep the shape your postcards rectangular. Square cards are considered non-machinable since they cannot be processed through the postal equipment. There is a risk that it might malfunction. To process square cards, you will be asked to pay for the non-machinable surcharge.

The thickness which should be anywhere between 0.007 to 0.016 inches, or else your postcards may get damaged.


Your next postcard marketing campaign need not cost you much. You can achieve both consumer response and advertising on a budget through these steps.



Please visit our website Postcard Marketing for further information. For other inquiries and services please visit Online Full Color Postcard Printing Services