How To PROFIT from Guaranteed Traffic Packages!!

I am often asked for my personal recommendations when it comes to
various advertising packages. To tell you the truth I'm honored.
It gives me a warm fuzzy feeling to think that so many people
would respect and solicit my thoughts on such matters.

Then I get over myself and I realize that we all want the same
thing when it comes to promoting our site.

We want more BANG for the buck.

Today's note is about making the most of the various "guaranteed
traffic" programs out there. Of course, I have my own Guaranteed
Traffic program at http://www.trafficwave.net/members/jemhas/traffic.html
and I would love to have you as a customer but we can talk about
that later.

For now... let's focus on how you can PROFIT from such Guaranteed
Traffic programs.

If you don't know what is meant by "Guaranteed Traffic" here is
the short version:

Many companies (including our own) have agreements with a variety
of sites to purchase their exit traffic. "Exit Traffic" is what
we call the action of someone LEAVING (or exiting) a web site.
They either close their browser or they leave the site to go to a
different web site. When they do, a new browser window opens up.

This window is commonly referred to as a pop-up or a pop-under
depending on where it comes up on the screen.

We have all seen them, I'm sure. Some of us hate them. Some of us
love them. Some of us don't care. But for internet advertisers,
they can be a valuable resource for gaining web site exposure.

As an advertiser, you can buy a this exit traffic for your own
web site. This means that when that pop-up window comes up, it
will have your web site in it.

One of the big advantages of this type of advertising over banner
advertising, link exchanges, etc... is that your ad shows up as a
full web page instead of a small single line of text or a small
banner graphic.

So... how do you put all of that to best use for you?

The key is to make sure you are promoting a page that YOU have
some control over in terms of the content.

For most Affiliate programs, you're pretty much dead in the water
on that count. The company controls all the text, headlines,
etc... and there isn't really any chance they are going to let
you edit that site. There is a solution and we will talk about
that in a moment.

Why do you want to control the content?

This is a CRITICAL point I am about to make and I want you to be
absolutely sure you do not take it lightly:

THE KEY TO SUCCESSFUL ADVERTISING IS IN TESTING... TESTING... AND
TESTING SOME MORE.

I know... you've read that phrase from me several times. And you
are going to read it many more times as we are all doing business
together. The reason is simple. If you get this one concept down
you win. If you do NOT get this one concept down you might get
lucky every once in a while... but NOBODY (including me) is good
enough to let luck control how I spend my advertising money.

When you are popping up a page on someone's browser, your
headline has to be STRONG! Your offer has to be CLEAR and the
BENEFIT of what you are offering has to JUMP OFF THE PAGE at the
reader.

If these things aren't happening, the reader simply mutters under
their breath, closes the window, and moves on to another site.

THE KEY TO SUCCESSFUL ATTENTION GETTING OFFERS IS IN THE
HEADLINE!

The Headline is the first thing the readers are going to see.
When you read a paper (or an online news site) your eye quickly
scans the headlines to see what is of interest. If you don't see
something pretty quick, you move on.

Advertising works the same way. When your ad pops up on someone's
browser, they are going to give it a quick look (they have no
choice... it's right in front of them) and if they don't see
something that is of interest to them INSTANTLY they are going to
leave.

THAT is why it is imperative that you have control over your site
content.

This allows you to TEST DIFFERENT HEADLINES until you find the
one(s) that work for your offer.

Just because an ad pulls well in one place does NOT mean it will
work well in another. I have seen my own headlines do well in an
internet ad campaign and then just totally bomb in a newspaper ad
campaign. The same headline... different medium... different
audience.

So.. what do you do if you do not have your own site?

Consider using a FREE Web Card from MySearchSite.net. Just go to
http://www.mysearchsite.net and click on "FREE WEB CARD" on the
left of the page.

The Web Card is a simple web page form that you can fill out with
your own headline and a description of your offer. Then include a
link to the affiliate site you are promoting or to your
Autoresponder form, etc...

When you want to change the headline, just log in to your Web
Card account and change the information in the form.

HINT: Web Cards make great "doorway pages" for helping with your
search engine rankings too!

So... now that you have a way to control the content of your ad
copy and headline... how do you put that power to good use?

That's the easy part:

Select a guaranteed traffic package of your choice by going
straight to
http://www.trafficwave.net/members/jemhas/traffic.html.

My suggestion is to get the largest package you can afford for
your business.

Why?

1. Business advertising is a tax deductible expense (consult your
tax advisor).

2. More visitors give you more room to test different headlines.


Personally, I run a few thousand visitors through with the first
headline. If the results are good I leave it alone. If the
results are not good, I change the headline and run a few
thousand more.

I keep repeating that process until things are working the way I
want them to.

And by "working the way I want them to" I mean people are
requesting more information and subscribing to my Autoresponder!

For you, "working the way I want them to" might mean they are
buying something from your web site. It all depends on your web
strategy. Are you trying to sell up front or generate leads?

I focus on generating leads, following up, and then closing the
sale on the back end. It's MUCH easier to give away free info and
collect their information for followup in the process than it is
to try and sell them something with one single shot.

Ready to try it out for yourself?

1. Set up your Autoresponder or get a FREE Web Card. 2. OR if you
have your own domain name, site, etc... set that up. 3. Go to our
Guaranteed Traffic site at
http://www.trafficwave.net/members/jemhas/traffic.html and
select your traffic package. 4. Test... Test.. and TEST SOME
MORE!

Yours in success,

Jeremy hstngshrb@aol.com
http://www.trafficwave.net/members/jemhas/traffic.html