How the Right Headline Can Supercharge Your Internet Marketing Efforts - 3 Proven Ways

The success of a marketing campaign may either stand or fall according to what the headline says. The majority of all of your intended public may read only the headline and then make a decision on whether or not to continue reading your marketing message. It's of incredible importance to take proper care in crafting the right headline.

It is believed that as far as your advertising and content is concerned, that the headline makes up between 50 to 75% of the impact. This is especially true in internet marketing because there's just so much information out there. You're competing against tons of different people in every one of your niche markets. Most people only read the headline and make a quick judgment as to whether or not to continue reading your copy.

There are 3 types of successful headlines that have been proven to work for the better part of the last hundred years. They are:

1- Self Interest headlines

This one is pretty much self-explanatory but I'll go into a little bit further detail. These headlines appeal to the reader's self interest and are purely based on reader benefits. They offer people what they want and how they can get from you.

Take the headline of this article for example, "How the right headline can supercharge your internet marketing efforts- 3 proven ways". The headline offers 3 ways the reader can benefit by supercharging their internet marketing efforts using the right headline.

With this approach you just come right out and offer something that your target market wants and how you can provide it.

2- News headlines

This one is just using straightforward news headlines such as, "Internet marketing will see double-digit growth for the next four years"

3- Curiosity headlines

This is the third best type of headline behind Self Interest headlines (which is the best, by the way) and News headlines. Curiosity headlines appeal to a human being's sense of curiosity and their inquisitive nature. For example, the headline, "Are you doing the most effective kind of marketing for your website?".

Why are self-interest headlines the best and curiosity headlines the third-best?

Suppose your looking at a news website or major blog website, you see a headline that might arouse your curiosity and will read it if you have time. But if you see a headline that offers something that you want you'll most likely make time to read that article or blog post.

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Al Carmona is an internet marketing professional with over 10 years experience helping businesses sell more online.