How Not To Publish an Ezine

Occasionally it helps to understand things when you can look at both sides of the pieces - the correct way and the incorrect way. So at this time - what NOT to do when publishing an ezine.



1. Leave out your name and contact info - Who would choose to get in contact with you anyway. Your readers don't care if there is a real live dependable person writing the ezine. NOT!



Your readers absolutely want to know that there is a real person at hand that they can get in touch with if they want or need to. This helps determine trust.



2. Put as many squiggles and decorations in your ezine as possible - So, your readers get a headache while trying to read your ezine, deal with it. NOT!



Squiggles may look cute, but they might make it difficult for many people to read your ezine. Keep the design neat and clean for trouble-free reading.



3. Load the ezine with ads - I mean after all, isn't that why you are publishing your ezine. NOT!



No, you are not publishing an ezine to run tons of ads, you are publishing an ezine to build that valuable rapport of trust and respect with your readers. This helps build your business and your reputation.



4. Don't go to the trouble of sending it out regularly - After all, nearly all people can't read it every occasion anyway. NOT!



How can folks trust and believe what you say when they can't even depend on you to forward your ezine on schedule.



5. Don't add any unique material - Just use all the identical material other publishers are using. It works for them, why not for you. NOT!



Continually have unique material in your ezine, even if it is merely an editorial or a few tips.



6. Why take the trouble with a disclaimer or privacy policy - Readers know their email is safe with you. They also assume if it is in your ezine, you advise it. NOT!



Never take for granted anything. Your readers require to be guaranteed that their email is not being handed exposed for profit or promotion. Also, you would like your readers to know that they ought to check out all offers, opportunities and ads. Just since it is in your ezine, does not mean you are recommending it.



7. Content is content, correct - As long as your ezine is full of "stuff", it is useful. NOT!



Try to hand your readers fundamental, straightforward, useful information that they can in fact use to benefit them. Don't use hyped up ads disguised as tips or articles. Quality content is vital.



8. Don't allow your readers get to know you - They are interested in your ezine, not you. NOT!



Your readers need to know you so they can trust you and know that they can depend on you to distribute a dependable, quality ezine.



9. Don't bother formatting the ezine correctly - Who cares how many characters are in each line, it all reads the same. NOT!



Certainly format your ezine uniformly and evenly. You desire to produce a clean, precise, professional ezine.



10. Don't waste time proofreading. Everybody makes mistakes, right? What is a inaccuracy or two - nobody is flawless. NOT!



Take the time to make certain all spelling and grammar is correct in your ezine prior to you sending it out. After all, you are a authority, right?



I expect these tips have given you a helpful idea on how NOT to circulate an ezine and a fresh perspective on how to suitably publish an ezine. Producing a quality ezine that your readers can depend on will be a very sizeable business booster!