How To Make ‘Attraction Marketing’ Work For You

Since the concept of Attraction Marketing became popularized
through the writings of Mike Dillard, Ann Sieg and others,
every second Internet marketer seems to be jumping on the
‘I'm attractive' bandwagon. And in many cases it doesn't
really work. This reminds me of a recent television series.

Now I am not a great TV fan, since I view it as an electronic
income reducer, but my wife convinced me to have a look at
the reality program ‘True Beauty', purely for its amusement
value. This is the series wherein a group of young people
compete for the title of being the most attractive person.
I am not sure exactly which personal attributes were being
appraised, but it was almost painful for me to watch the
vanity of this bunch of young narcissistic upstarts, so
under the impression of their ‘beauty' (i.e. pretty faces),
yet so devoid of real character.

So what bearing does a TV program have on Internet marketing?
A lot! In marketing, as on TV, you cannot consistently keep
up a pretense. You cannot radiate qualities that you don't
have. Oh sure, you can put up a front (very easy on the web),
but sooner or later the cracks will shine through the veneer.

I like the idea of authenticity or ‘authentic marketing'
better. Yes, if there is anything attractive about you,
people (other Internet marketers) will be drawn to you, but
you should be authentic, i.e. your true self, in the first
place. Do not fake it!

So here are a few things that you, as an Internet Marketer,
can do:

o First and foremost, be your authentic self. Do not
pretend to be what you are not. Exhibit your good qualities,
work hard on your shortcomings.

o Be unique in terms of the way you present yourself on the
Internet. Nobody finds a replicated cookie-cutter appearance
interesting.

o Believe in yourself. Others can sense that (or,
conversely, the absence thereof).

o Be visible! On the Web that is very easy with present-day
social media such as Twitter, Facebook and YouTube. Tell
me...if you do a Google search on your own name; how many
of the first page listings are yours?

o Work frantically at developing your marketing skills.
Decide what you like, or can afford, be that PPC or video
marketing or whatever, and become an expert in that area.
The better your skills, the better your self-confidence.
With the massive amount of information available on the web,
this is almost the smallest hurdle.

o Help other marketers where you can. Give, give, give,
without expecting anything in return. It will eventually
come back to you. That's the way the Universe works. And don't
underestimate your knowledge. On 28 August 2009 there were
an estimated 1,668,870,408 Internet users. If your marketing
skills are average, it means that you know more than about
843,000,000 other Internet users!

If you view everything I said here in a dating context, it
will all make sense. Now go and attract some business on the
Internet!