I am sure you will agree that this is also your traffic building target. This is the engine of every internet business website. This system can be run through article marketing, which gives us two benefits.
It is free ( almost ) and it is extremely effective in both short and long term. I have followed this technique for over three years now and want to share these tips to you.
1.The Content Is The King, Not The Distribution.
Many times we can read that the wide distribution is the key to traffic building success, but this is nonsence. The content is the king, i.e. whether you can deliver useful information or internet business tips to your readers.
2.The Article Presells The Idea Of The Landing Page.
I just love the idea and the efficiency of preselling. You have to see the article as an one page ad and to think the different parts of the article in a way, that they all have their special job.
The title is the key. It must have a keyphrase and an eye catching promise to the reader. The teaser has to put more gasoline, the article body has to deepen the readers interest, but not to tell everything.
And then comes the moment of truth, the end of the article, the Author Box. It must increase the readers enthusiasm and make him to get more, to click the link of the landing page.
3.Imagine Your Article Title In The List Of The Article Directory.
There it stands alone, one line title among the many other catchy titles. Does it stand out from the crowd or is it like whatever title? Does it promise something unique or the normal internet business promise?
4.The Idea Of Distribution Is To Get Traffic.
You have to plan, wherefrom you will get the traffic. Which article directories work best. My answer to this tricky question has been that the highest PR directories must be the most valuable ones.
When search engines love them, their customers love them. So simple formula. On the top of that I will use mass distribution service, my blog and the article pages of my website to be able to guarantee that the message and the customers will meet in so many places as possible.
5.Write Regularly.
I write regularly, about three internet business articles per week to keep the quality high. It is important that there will not be long pauses, because that also means the pause in the flow of the traffic.
Your readers will also see that your regular posts are the sing of an enthusiastic internet business owner, who takes care about his audience.
6.The Internet Itself Offers The Topics.
A regular writer can find lots of internet business topics from directories, competing sites and blogs. The internet business forums offer a regular flow of good ideas, which are very market oriented, because they are the ides of other internet marketers.
7.Select Related And Realistic Keyphrases.
The keyphrases are the ones, which surfers use when they dig the information from the Net. Keyphrases are like hooks, which can climb high in the search engines. The realism means that you have to understand, how many backlinks your article will get, because they will determine how high they will climb.
Search engines use a concept known as link popularity in determing the rankings for competing websites. The idea behind it is simple: If many other websites are linking to yours, then it must have some valuable content. With all else being equal, search engines will give a site with higher link popularity a better ranking than its competitor because the site with higher link popularity has demonstrated that it has content that others find useful.
There are three main factors involved in determining a site's link popularity: quantity, quality, and relevancy. Quantity is fairly straightforward -- the more links the better. More important is the quality of the links going to your site. One link coming from a very important site with high link popularity can be worth more than a dozen links from sites that have low link popularities. Finally, links coming from sites that have content related to yours will be worth more than those that don't. A link from a site that focuses on the same keyword phrases as your site will be weighted much more heavily than one from a completely unrelated site.
Your Site's Link Popularity
If you are targeting highly competitive keywords, then you should definitely put in the time to work on your link popularity. Below are some of the different avenues you can take to improve your site's link popularity. They are listed from the easiest to most time consuming.
Directories
Getting your site listed in directories is one of the fastest ways to build your link popularity. Probably the most important directory to be listed on is DMOZ. It is free and several large search engines including Google, use the DMOZ database for their own directories. By getting your site listed on DMOZ, you'll effectively be listed on Google's directory as well as dozens of other directories that use DMOZ content.
Find potential link partners
Another way you can improve your link popularity is to contact other websites you'd like to link to and offer to trade links. Make sure you personalize your email and include an explanation of the benefits of link popularity. Your request should be professional and give the impression that you put some thought into this.
Identify some positive points in the site you wish to link to and mention them in your email. Point out the benefits their visitors will receive by visiting your site and make sure everything is working on your site. Most webmasters won't want to link to your site if it has poor content or broken links.
Writing Articles for Republishing
One of the best ways you can improve the link popularity of your site is to write articles and allow them to be republished on other sites. There are many article submission directories which webmasters use to find content for their websites.
At the end of each article, you include a short profile about yourself and a link to your website. It's a good idea to explicitly state that your article may be republished only if the link to your website is active.
Final Tips
Avoid Link Farms
A link farm is a reciprocal linking service where everyone participating agrees to link to each other. Also known as free-for-all link pages, there's usually no foundation or relevancy in the linking and it's simply an attempt at improving link popularity.
Most search engines are aware of link farms and will either penalize or ban participants from being indexed completely. The minimal benefits you can get from having random unrelated links directed to your site are simply not worth the risk of getting banned by a major search engine. Writing quality content can do wonders for your search rankings, but if you allow other sites to use the content on the understanding that they link back to your site, it can benefit the both of you. It helps them rank better in the search engines while providing content they otherwise wouldn't have the time or knowledge to write. It helps you because you get more exposure to your work while improving your link popularity.
Use Keywords in Your Link Text
Most search engines take note of the text used for links. A link containing an important keyword phrase will be worth more than the same link with unrelated text. For example, instead of using your URL as the link text, use a keyword phrase.
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