Here Are Some Video Marketing Concepts You Should Be Aware Of

Did you know the human heart of hearts (the mind) thinks in pictures? Try it yourself if you don't believe me, think of the phrase now for example web traffic, what do you think of?

Maybe a picture of the last website you visited with a post on attracting web visitors, or maybe you see a picture of your empty clickbank account that you know will only get filled up once you get a stream of visitors.

The point of all this is you do not think of a word or phrase as a word/phrase but instead you see an image of your interpretation of that word or phrase in your head.

In many respects the human mind is like a video player than can play videos on demand.

Doesn't it then make sense to produce content that will press your visitors buttons? Pictures and better still videos do just that.

A picture, or a video is generally the 1st thing a human eye will gravitate towards when opening a webpage, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and "watch" where you look yourself.

Entire websites have been created,hundreds of them in fact dedicated to sharing images and videos and they are some of the most heavily trafficked of any websites on the internet. Why? People really like watching videos and looking at pictures.

Isn't it time you started making a major focus on video for your websites?

Now any video you create should offer relevant and practical any useful information to the viewer, and should be targeted to their needs. If you just "self promote", then you are likely to be very disappointed with the outcome. Remember people love watching Channel WIIFM (What's In It For Me) !

A video can be a really powerful word of mouth "vote" because it can give the visitor the "proof" that the product is the real deal, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertisements if you are ever looking for ideas on video content. With the high cost of advertising on TV, you can bet that the formats of ads are tested and proven winners (guaranteed to "convert" as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the viewers mind.

2. "Offer" a fix to the problem.

3. Introduce some other people who "love" the product (testimonials).

4. Introduce discounted price.

5. Introduce scarcity (can only buy for a limited time, etc).

6. Introduce some bonus items (2 for the price of 1, order in next 15 mins to get a fantastic bonus, etc).

It is no surprise looking at the list above to realize that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before "buying the One Time Offer". Because you know this information you can not get "sucked in" to the buying process.

I would suggest that if you are trying to "sell" in your video that you cover a similar theme using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should "excite" your prospect just by seeing it, so a or a snappy picture or something to get to the problem immediately is a good idea to start.

Once you have their initial Attention you have to convert this into genuine Interest. How is your product going to help out your prospect? Will it make their life better? Remember prospects buy on Benefits (what it's going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it's now the time to move them to want your offerings.. Badly! This is Desire, Make the offer irresistible. Perhaps some extra bonuses, you really want to make it a "no brainer" for them to get. An iron clad guarantee is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to increase until you get them to click the purchase button.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are trying to get them to do. Be very specific and tell them exactly what you want them to do. This step can be a huge stumbling block, so make sure you not forget to add this.

Be sure that your video marketing concepts targets the benefits your prospect will receive. Just make the video from a prospects point of view and target the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a fantastic response from your video.

Anthony Buchalka bring you great of articles about Video Promotion. Why not drop by today.