Getting The Most From A Free Ebook Advertising Campaign

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All top Internet marketers use ebooks as part of their main marketing campaigns. The reason for this is that numerous people like to read free ebooks on topics that interest them in their eternal search for more information. Many of people would rather surf the Net now than read a novel.

I do both, but I can fully comprehend people who prefer to surf and raise their level of knowledge than read some writer's fantasies that ultimately they will forget.

If you would like to run a successful ebook promotional campaign, it is these people that you want to target, because many surfers for information also pass interesting articles and ebooks on to friends that will appreciate them.

Therefore, the first thing that you require is an interesting subject.. Pick a topic that interests a lot of individuals, but be wary of going for a colossal subject that everyone writes on, because of the competition, unless you have a unique context. Examples of saturated markets are: 'How To lose Weight Quickly' and 'How To Get My Boyfriend Back'.

So, once you have an interesting issue in a non-saturated market, you require a catchy title. The title ought to be intriguing - it needs to make the reader want to know more: 'How to...' and 'The Best Way To...', so is '7 Ways to...'. Write down a dozen titles and read them out loud. Test them on your family. If you have two good titles, use one as the main title and one as a sub-title.

Once you have your title, you need to tailor decent quality content on it. Make sure that you stay focused on the title for an article. If you are composing an ebook, how long is it going to become? Think of chapter titles on the book title. Allow 500-1,000 words per chapter, so if you want a book of 20,000 words, you will require about 25-35 chapters. Keep every chapter's content targeted on the chapter's title.

When you have composed your ebook, compose a list of contents and a list of pertinent links (back to your web site(s)) and place an advert for your product on the same page as the table of contents. Put it in the footer of every page if you like and find a decent, applicable image for the book cover.

Once your book is at this phase, you need to wrap it up. By this I mean format it. The two main formats are EXE and PDF. EXE files are really programs, so this ebook would become a self-extricating ebook for MS operating systems only. It is a convenient format if you want to permit others (affiliates) the right to rebrand it.

PDF format can be read by any other computer, so you will not be excluding possible customers and it can become rebranded, but not so easily. It is the best format if you are giving your book away, but EXE may be better if you want affiliates to help you sell it.

Compression is important to individuals who do not have a fast Internet connection, but use a common compression system that comes with free with most computers like WinZip or individuals will get confused. Attempt to keep everything automatic; offer your book in both formats and compressed and uncompressed if you are in doubt.

Send your ebook to ebook libraries for free distribution. Offer owners of substantial newsletters the chance of a free advert in your book, if they will place a link to it in their next newsletter. Make certain you select a newsletter on a related subject for increased success.

Owen Jones, the author of this piece, writes on a variety of subjects, but is now involved with handheld book readers. If you would like to know more, please go to our website at Kindle vs Book

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