Get Out Of The Scam Trap - Do it For Real

Rich Schefren and the business growth system is responsible for the success of a lot of internet entrepreneurs who were able to multiply their profits with his type of coaching philosophy.

The webinar he held on April 19th 2007 was presented within the contest of the Top Internet Marketer of the Year. In the following I´m going to summarize some important parts of his presentation.

He started out with 4 basic principles that need to be taken care of once you want to start a business.

YOU - THE ENTREPRENEUR

Rich enforced everybody to get his homework done and take a look at himself first. Who is it that wants to start a business - do you know your mind? Can you manage your mind? Do you have a clear vision about your business? What are your skills? Where do you want your business to be in 3 months from now?

When you are seriously determined to be successful you have to take a look at the condition of your mind. Look at the answers you have for the questions above and explore how you can change in order to reach your goals.Rich Schefren made it very clear that an entrepreneur needs a certain mindset to be able to handle all the different situations coming up when starting and building a business.

The most important part of a business, however is that the entrepreneur provides some kind of value and so improves the lives of other people. No value - no business.

FINDING A NICHE

Here again Rich talked about some reasons why the so called opportunity seekers fall for the scams on the internet and he pointed out very strongly that all the expectations and dreams of fast riches on fully automated systems don´t work - only in the heads of a dreamer. Building a business is hard work especially in the beginning. And he surely has lots of proof for it.

YOUR PRODUCT OR SERVICE

You don´t necessarily need your own product or service. More important is to develop your skills and learn to be your own teacher.There´s lots of things to learn, why not create your own product if it´s want you can do best.If not just find out what you enjoy doing and become an expert on this kind of skill.

The big question to ask yourself is : How do I execute? Are you taking the right action at the right moment or are you hesitating in uncertainty or procrastinating. Why is that people can´t take action? A common problem is that they are overloaded with too much. Too many projects going on at the same time. They talk to much about their projects which is time consuming and prevents them from taking the real action.

Focussing on what you are doing and not getting distracted is a quite common issue. Rich presented a solution on the webinar which helps people to stay focussed. He talked about a `scorecard´ for your actions during the day. You assign different amounts of points to your daily activities - the most important ones get the most points naturally and then at the end of the day you look at the result. This way you are able to determine your effectiveness. The more points you get the more you build your business.

MARKETING

There´s lots to learn about marketing. You don´t have to be good at everything. Once you´ve gained momentum in your business it´s easy to find the right people that are doing the job for you. What you want to do is building a business not doing everything on your own. That will drive you crazy and then even the rat race job is a better alternative. Rich talked about some more advanced steps when building a business including project management, time management, outsourcing of tasks, how to find the right people that just fit into your company and much more.

I hope I have given some good impression of what Rich was talking about on the webinar and for those of you who are seriously interested in doing business he might be the right mentor. Check it out. Personally I don´t gain anything by writing this article about him but I was so delighted about his philosophy and resonated much with his presentation that I just did it to express my respect.

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Ingrid Nirupama Grzeskowiak contributes regularly with her thoughts and insights about various issues of human life. She has helped people solve their personal problems as a teacher and personal development coach in Europe; she has 20 years experience in meditation technics and yoga which helped her to regain and maintain her inner balance. You can "meet" her at her homepage at http://Go4yourMoney.com