Front-line officers admit there is a home appliance store to buy LCD TV Inside Story - LCD TV, flat

3 15 went to the time the consumer rights protection, as every year, the quality of LCD TV complaints, service issues, vendors, or store some of the fraud, etc., there are too many consumers encounter to trouble. In fact, the reasons for these problems is that consumers of TV production companies, TV store sales is not very understanding of some of their hidden rules and unknown, some fraudulent trick consumers we do not fully understand the cause.

Reporter interviewed a large chain stores in China for many years of front-line staff be exposed by some of his insider and recommendations, the majority of users for reference. (To make it easier for users to read the interview had been sorted into the article, described the contents of real information)

Inside Story 1: The LCD can not buy foreign cheap third-shrink products sold to China a serious

A Japanese brand in the country's top products and sales in China falls far short of the top product performance, and the products sold in China is the official website in Japan can not be seen. This is because foreign investors in domestic sales of liquid crystal is a kind of product, Type II products are sold to Europe and the United States, three types of products will be sold to China. This may be true, like the interface, image processing performance, the use of LCD panels have different degrees shrinking, the internal chips, motherboards, power supplies manufacturing rough so.
Why low-cost foreign
LCD TV can not buy it? As the foreigners pay more attention to product features, and more Chinese people consider the price and appearance, so foreign firms to seize the Chinese consumer psychology, the LCD TV has 12 foreign lower-end products, its largest is characterized by low prices, excellent design, but its performance far from its flagship model, and use the screen mostly for Taiwan LCD panel, and even some high-power products. Low-end products to capture market share, expand their brand to drive sales of its flagship product.

Inside Story 2: Foreign aftermarket manufacturers are mostly about poor service outsourcing strategic priorities

Currently, most manufacturers of domestic after-sales service team, formed their own team and better services. Most of the foreign sale of outsourcing, management relative chaos, poor attitude, and Collecting Fees Disorderedly exist.

In after-sales service, if the product problems or fraud by sales staff, purchase of product is not as desirable, most consumers can not return to. Consumers looking for store returns, firms must identify a single, but the identification of personnel for some time tend to go on-site child care services, product quality problems if there is indeed, relatively easy returns. If some of the features and presentation in the store not the same as when you are likely to be fooled, manufacturers will not solve these problems for you, you had nothing with.

Inside Story 3: Foreign LCD TV market down 10 000 can not be trusted to withdraw from the market price cuts only made about 3000

We often see XX 7000 1000 LCD aggressively cut, so that a large drop of 10,000 words, in fact, not really offer price is only the beginning of the relative market price has more substantial price cuts.

Closer look at the price of LCD TV foreign investment, a very high price listed at the beginning, but did have a higher performance, but after a few months the price will drop about 5,000 yuan, to the machine when the price cuts range up to delisting 10 thousand yuan for surprise. Currently, a foreign brand has released a 42-inch full HD LCD TV, the aircraft have a number of special features, but the machine actually buy pre-sale price of 20,000 yuan or more, we consumers can wait to see the price of its delisting How much money will be sold!

LCD television made a relatively small price fluctuations, market price is relatively low when, out of the price difference is large volume of dollars in 1000-2000, and finally withdraw from the market when the decline will be 1000 thousand dollars, basically a LCD TV price reduction of only around 3,000 yuan. As the domestic LCD panel LCD TV are purchasing, they did not productive, so the relatively high cost, less profit. Due to the impact of foreign capital LCD TV price war, forcing domestic manufacturers to lower the procurement cost of Taiwan's LCD panel, leading to a vicious cycle, but also manufacturers and consumers do not want to see happen.





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