Copyright (c) 2009 Kim Morris
First and foremost your goal should be to own your own product because you get to keep all the money. You have expertise that others will pay for and you could also teach what you know. In doing this the key is to "Do it better and do it different"The greatest opportunity for information marketing is in products and the greatest opportunity in internet marketing is in consulting.
While knowledge is good, applied knowledge is power. Look at your experience, hobbies and interests. What are you passionate about. Are there systems, strategies or short cuts that you can share? Don't assume that everybody knows what you know. Alternatively you could use someone elses expertise to make a product by interviewing them.
Tips for creating your product in one week
Decide on a topic and name for your topic. Next, secure an article writer (
www.forums.digitalpoint.com,
www.elance.com,
www.contentdivas.com) Next, create 7 to 10 article titles and get articles written (approx 400 to 500 words each) Articles should include an introduction that includes the "why and what does it mean to you". Next your article should include an analysis phase which is the before, during, and after. Next, format the content that you receive back. In doing this you could get ideas from
amazon.com on layout and sections. Finally, request more articles, and add your own personal spin and thoughts and link to your website in your articles. The use of colours, graphics, quotes, and actions can also influence the overall look and feel of your product and how well it sells. Graphics are good to include in an ebook as well to break up the black and white feel. For royalty free images go to
www.bigstockphoto.com.bigstockphoto.com for royalty free photos and to
www.snagit.com which allows you to capture images. If you have any affiliate links set up, you shoudl include them in you ebook as well. This craetes another level of visibility for your other products.
The Bulleyes Approach? Just Ask
Find out where the pain is and then design the solution. Ask What is the single most important question you have about ______ ??. Also, Find what other people want and then find a hot niche market around that need. You need to find a solution to their problem. Using
www.googleeasysearch.com can help you to see how many people are searching on your niche topic. Also, you can use a survey form to ask potential clients what they want and finally, once you have your niche worked out you can hire a ghost writer at
www.elance.com to write either articles or an ebook on your topic.
People always need either your time or your knowledge. One of the key ways to achieve this is in repackaging and leveraging the same product. For example, taking a product in one medium, for example and ebook, and turning it into another medium, such as, articles, ezines, special reports, workbooks, amanuals, audios, videos, podcasts, teleseminars, blogs or webinars.
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