It is really disappointing when you come up with an attractive design for your postcards but did not see the same quality after the printing process. This is a common problem in creating full color postcards. Lack of knowledge about the basic things in designing and printing postcards will lead a client to a poorly-created output.
It is important to take note of some of the things that affect the quality of postcard designs. To avoid the common problem that small businesses encounter in printing collaterals, issues and factors related to designing postcards must be brought up.
Here are the factors to be considered in
color postcards printing:
1. Choose a printing company that provides services for full color reproduction of prints. Most of postcard printing companies nowadays offer color postcards printing using CMYK. CMYK, which stands for cyan, magenta yellow and black, is capable of producing different vibrant colors for the postcards. Full color postcards have the power to generate interest from prospective customer.
2. When clients decide to upload their own digital files and get them printed on card stocks, the quality of the images must be considered. Once customers have uploaded digital photos through the website of a certain online printing company, the images' resolution, size and color are checked by design experts. Graphic artists enhance and correct erroneous images, and send proofs to clients before proceeding to the process of printing.
3. To maintain the quality of
postcard designs, clients can choose among the stocks offered for printing postcards. The usual card stocks used are 14 pt. cover gloss or 14 pt. cover matte.
Clients can also opt to print postcard designs with full color on both sides known as 4/0, full color on one side and I color on the back known as 4/1, and full color on one side and blank on the back known as 4/0.
With enough knowledge about the factors in designing postcards, small businesses will now have an idea of what to expect with the final printed output. Clients will also have an intelligent choice of specifications and materials to be used for their postcards.