Extend the Power of ERP

The ultimate value from the ERP investment results from integrating the ERP system not only with a business intelligence front end, but also with the Internet. When you provide a Web-based interface to the information in the business intelligence system, the Internet becomes an enterprise information utility for employees, partners, suppliers and customers.

A popular early application for integrating ERP business intelligence with the Internet is supply chain management. All participants - engineering and product designers, vendors and suppliers, manufacturing personnel, sales and marketing personnel, distributors, and customers - can gain access to business intelligence when they need it for their mutual benefit. Consider a national hardware store chain: the retailer can use its business intelligence system to adjust its charges for shelf space and to better manage inventory levels. A tool manufacturer can take advantage of point-of-sale information to monitor purchasing trends as they occur and adjust manufacturing before an over-run or under-run occurs. The manufacturer in turn, can share the information with its suppliers. Product designers, both for manufacturing and service companies, can capture customer information in real time, refining their products for greater market appeal or customizing them for key customers. In a financial services company, a product designer can capture information about customers' investment habits and by using data mining tools develop new investment packages.
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