Eclectic online website offers a host of bright, vibrant and affordable Yumi dresses

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The demands of the fashion orientated world have never before been so great, with huge emphasis being laid upon women, both young and old, to maintain a trend integrity to withstand the rigours and shortcomings of the modern fashionista. Clothes shopping should be a pleasurable experience, devoid of the pressures associated with strictly maintaining current market trends. Developing a unique, individualised style for women, whilst introducing eastern tastes, patterns and textures are attributes synonymous with those at Uttadirect. They are an online company specialising in womenswear inspired by the colours and cultures of far eastern Asia, providing a fashionable and affordable alternative to the usual styling dilemma.

Uttadirect have developed a reputation for excellence over the years, through their innovative clothing range and stringent attention to styling/detail. Many of the items available are awash with colourful vibrancy, and flamboyant oriental prints, produced with meticulous craftsmanship. Hand-stitched embroidery, creative embellishments, beads, sequins and jewellery are many of the component parts used to create Uttadirect's eye-catchingly beautiful Yumi clothing range. Many of the materials and techniques used, including tie-dying, appliqué, prints, knitwear and silks, are traditional to East Asian countries, used throughout India, Japan and Nepal.

Expert style advice and unrivalled product knowledge are key aspects Uttadirect excel within, helping to maintain their superiority over all competitor sites. In addition to the online store, Uttadirect have a host of equally impressive shops situated in sort after locations throughout the country, including the likes of Notting Hill, Bath, Bluewater and York. Yumi and Uttam are the only brands endorsed by those at Uttadirect, as it is these which best represent the company's unique styling, effective use of colour and impressively low costs.

There is a variety of differing categories for customers to browse, whether in search for best selling Yumi dresses , tops, items under £35, tunics, bags, clearance products, kidswear or simply a new Yumi dress , there is something for everyone. All products available come attached with an accompanying image, price and code allowing customers to select their preferred size, quantity and colour before checking out and proceeding to payment. Alternatively, customers may choose to add any product to a wish list, allowing for a separate payment in the future.

The Celebs/Press section acts as further testament to the popularity and success of Uttadirect's products; many have been seen sported by high profile names such as Alesha Dixon, Lily Alan and Fearne Cotton. So, for an entirely original, low cost and eastern inspired Yumi clothing item, be sure to visit

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