Although most people know eBay as the online marketplace for
buying and selling all kinds of goods, eBay also provides a
backdoor income opportunity for website owners ready to
monetize their site traffic.
Even if you don't have an item or sources of products of
your own to sell on eBay, you can earn money through eBay's
affiliate program by serving pages with auction listings
specifically organized around any eBay category, according
to James Dillehay, author of Sell Your Crafts on eBay.
An affiliate is an independent contractor who agrees to send
traffic to a merchant who sells a product or service and
pays the affiliate a commission of each sale.
eBay developed a sophisticated affiliate tool called the
eBay Editor Kit that allows you to build highly targeted
interactive graphic banners which list specific types or
categories of items for sale.
Which Categories to Target
Let's say you have a family oriented web site with an
article page(s) on wedding-related topics. As an eBay
affiliate, you can insert code they provide through an easy-
to-use toolkit online that allows you to serve up current
auctions on wedding dresses, wedding favors, wedding
supplies, or any other category you choose.
Another example would be a site providing visitors with
facts of interest on actor, John Wayne. At the bottom of a
page about John Wayne's movies, the site owner/eBay
affiliate can place code which serves up all current eBay
listings for John Wayne movie DVDs or video tapes.
If this sounds too complex, relax. You don't have to be a
programmer or a geek to get this to work. The eBay Editor
Kit is an interactive form available to affiliates which
allows for quickly entering in your affiliate ID code,
product category(s) you want to serve listings for, and a
few other details. Using the affiliate interface, I've
created code to generate targeted eBay listings and placed
it on my web pages, all in less than two minutes.
How Much Does It Pay
The program pays affiliates between 40% and 70% of eBay's
revenue (not item sale price) on all winning bids or Buy-It-
Nows within 7 days of an affiliate action and up to $20 for
each new active registered user who arrives from your
affiliate links. These rates may change at any time but were
current as of this writing.
Why Would Anyone Click
The more targeted your site traffic, the more likely people
will click-through to specific auctions. Studies show ads
related to your page content get higher response rates.
Since using the eBay Editor Kit and placing graphics
displaying targeted auctions, my recorded click-through rate
has averaged between 50% and 70%. This compares to a typical
click-through rate on my other affiliate links of between 2%
to 15%.
The Ultimate Market Research Tool
The beauty and ease of the above system is you can serve
your customers great deals on items they are specifically
searching for and earn money in the process. But that could
just be the beginning of profits for you.
With the sophisticated tracking statistics available to you
as an affiliate, you can track which types of eBay listings
get higher click-throughs, higher closing bids, and learn
about items that sell best throughout the year.
You can then pick and choose best-selling items for your
site's traffic, find inventory at wholesale or closeout
sources, and then list your own eBay auctions which you
already have evidence of sales history. You'll earn lots
more than you would have just as an affiliate.
You should note that it is against eBay's affiliate policies
for you to use eBay Editor Kit to link to your own eBay
auctions.
To become an affiliate for eBay, your web site must be
approved. Your site must get steady traffic, look good and
all the links should function. Typically, eBay is interested
in well designed, high traffic sites to partner with. To
apply, go to www.cj.com, Commission Junction and search for
eBay.
James Dillehay is author of eight books including Sell Your
Crafts on eBay, Over 200 Tactics, Tips and Tricks to Profit
with Your Arts and
Crafts Items from eBay's Millions of Buyers. His books have
been recommended in The Chicago Tribune, Family Circle,
Better Homes &
Gardens, Country Almanac, Working Mothers, The Crafts
Report, Sunshine Artist, and many other magazines and on
HGTV. James serves
on the advisory boards to the National Craft Association and
ArtisanStreet.com. For more information, see
http://www.craftmarketer.com.
Occupation: Author, Artist, Marketer
James Dillehay is author of eight books including Sell Your Crafts on eBay, Over 200 Tactics, Tips and Tricks to Profit with Your Arts and Crafts Items from eBay's Millions of Buyers. His books have been recommended in The Chicago Tribune, Family Circle, Better Homes & Gardens, Country Almanac, Working Mothers, The Crafts Report, Sunshine Artist, and many other magazines and on HGTV. James serves on the advisory boards to the National Craft Association and Artisan Street.com. For more information, see http://www.craftmarketer.com.