If you want to persuade effectively, you need to be in a position
that commands credibility. Whereby your word is beyond reproach.
It's absolutely "bullet proof".
How to do so? Think the "authority" strategy.
When you talk about "authority", what comes to mind?
You think about policeman, respected politicians, movie stars
and popular writers. These are a few examples.
Their word is powerful because they are seen as people with
high status. They command attention because of what
they have achieved and the value they stand for.
When a respected figurehead like the legendary Warren Buffett says something,
we assume it must be right. Because it's Warren Buffett - the
most successful investor in the world.
Does it mean he is always right? Of course not!
But the important thing is that in people's mind, he seems "right".
Because people are natural followers, they want to listen to
people who authoritative.
That's why you get a whole generation of Germans that listens
to every word of Hitler, a charismatic but massively flawed
personality.
This is mind control at it's subliminal best. People are
mesmerized by his authority. Hitler is able to hynotically
control millions of German to do his bidding because people look up
to him despite his crazy intention to dominate the world.
If you want to be a powerful hynotist and persuade people to do
as you say, then you have to be authoritative. And be in power.
If you want to be a leader, it's simple. Act like one.
Your body language, tonalities and your behavior are keys
to projecting an image of an "authority".
Notice the way leaders with magnetic personalities like Barack Obama
speak and walk?
They do so with an air of confidence. They walk ram-rod straight.
And they talk without hesitation. It's firm, purposeful and with power.
They are calm and unhurried.
Another way to appear authoritative is to borrow credibility.
For example, you want to reinforce your argument that it is possible
be successful even if you have no college degree.
You can quote the example of Bill Gates, the founder of Microsoft,
who build a multi billion empire who did not even finish his college education.
If Bill Gates, the richest man in the world can do it, who is to dispute it?
He must be right.
And if he is right as you quote him, you must be right too.
The proof of authority and high status are very effective in covert persuasion
and mind control. People want to be led. And with enough practice, you
can lead them effortlessly to do anything you say.
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