Discount Cards - Good Idea?

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Discount cards are a great idea for school organizations, church groups, sports teams and other groups who need to raise funds, but who are tired of the same old (often unprofitable) thing. When you've been through all of the popular products and methods for raising money (bake sales, car washes, cook books, pancake breakfasts, candy bars, jerky, popcorn, etc.) and need something fresh and less laborious, discount cards are the ideal solution. Not only is it a fun way to raise money and kick the excitement level of your organization up a notch, it's hugely profitable!

Here's what you'll find interesting about discount cards if you have never tried them before:

The profits are unlike anything you've ever done before. If your organization has ever sold candy bars or cookie dough, you may or may not have had great luck depending on factors such as the economy. Considering that you only make a buck or two on each candy bar sold, it takes a lot of them to really see the profits add up. Because cookie dough is priced higher, the profits add up faster - but how many people actually want to buy it, or need it? When considering the "ideal" product for fundraising, you need to take into consideration not only the price point of the product and the profit margins, but how easy it will be to sell - it's desirability factor, so to speak.


Discount cards offer great profit margins AND a high desirability factor. After all, who doesn't want to enjoy great deals on the products and services they already spend money on - and for an entire year? Profits range from 50% to more than 100%, depending on how many in your group will be selling the cards, and the amount you purchase. For example, if your group is smaller and you order 250 cards, you can expect profits of $5 per card, or a total of $1,250 if all cards are sold. An organization of about 100 who will sell can expect profit margins of 100% (200 cards come free with every 1,000), or $10,000. Think of it this way: The entire 5th grade class may consist of 100 students, and wouldn't it be great to raise $10,000 in less time and with less effort?

Customers snatch them up without your group having to employ hard sales tactics. With discount cards the customer can easily see the value he or she will get. How much value is really in a candy bar or beef jerky? Not much, other than the caloric value - and not many people want to spend money on things they don't really need, especially if the budget is tight. These handy little cards entitle the card bearer to special deals and savings at their favorite merchants for a whole year - deals at the burger joints, local restaurants, on car maintenance (oil change, lube, etc.), even local hair salons or fitness centers. Value - that's what customers want, and you'll find those in your organization will enjoy the fact that they're selling something that nearly sells itself!


Teens quickly get disheartened when fundraising involves a lot of work, or when they're simply tired or bored of the methods you're using to raise funds. With discount cards, there's hardly any work involved at all - choose the merchants to offer a "deal," order the number of cards you'll need, and wait for their arrival to begin selling. That's it in a nutshell, and the kids will love the fact that they can easily sell them at church, school, the local softball games, at football games this fall, wherever they may be.

So, are discount cards a good idea? You bet; in fact, there's nothing better in the world for raising funds in record time, without all the intensive planning and work.

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