When you go to hang out your Custom Banners, obviously, you don't just write your company's name on it and call it a day. You want something with a bit of style, something to really catch the eye and say "We got the goods! Come on in!" You get that by putting a little bit of time and effort into your banner design. It's all about presentation.
So here are some quick pointers for designing great banners that are sure to bring in the business...
Check Out Some Other Banners
Check out the most successful businesses on your street, and see how they present themselves. You KEEP your business with great products or services, but you lure them in by putting your face on, so to speak. Look at how successful businesses do it, and take some pointers from there. This helps you skip some of the trial and error that usually goes with advertising.
Use a Bold Color Scheme
The best ad campaigns are always built on strong, simple color schemes. When you think of Coke, you think of red with white text. When you think of Pepsi, you think of the blue and red circle. Sprite is green, Barqs Root Beer is Silver, etcetera. Stick to a simple color scheme, preferably primary or secondary colors, as this really helps your banners stand out on the street.
Put Your Identity Out There
Put your company's name on it. You can get away with just showing the logo if you're Starbucks, but even if you've been on this block for a couple years, you still need to put some time into building your corporate identity. You want your banners to tell people who you are and what you do in order to make sure that you're advertising to your fullest abilities.
Have Your Artsy Friend Do It
Everybody has a friend or two that's handy with Photoshop, and luckily, they'll probably do a great banner design for you for a free meal at your cafe, or a gift certificate for a free t-shirt at your boutique. If you're a business owner, chances are your strength is in business more so than graphic design, so tap into your friend's talents.
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