< BR> 2007 years have passed, if the projector manufacturers They have not come to an end one year and all was quiet. On the contrary, several projector manufacturers by the end of 2007 of all new products and strategies for the finale. Recently range of motion to say that the biggest and most amazing to be called from the Taiwan manufacturer Optoma projector. Calls itself a "global leader in DLP projector brand" in the end of the year is the introduction of an ultra low-cost projector-PV2223, this home entertainment market positioning of products as long as the official price to 3,999 yuan, Optoma Guo, general manager of Asia-Pacific Special Lee said "PV2223 Projector is the world's most expensive a projector!"
Optoma projector is 3999 yuan to promote the market's frustration at
Optoma PV2223 Projector with 3999 yuan for one low price come out, it caused widespread concern in the industry. . Optoma that were introduced this ultra low-cost projectors, is to turn the concept of live music into millions of households with the PV2223, so ordinary people can enjoy the projector people brought the luxury image.
Optoma launch of 3999 yuan projector, able to turn the market tide!
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So this 3999 yuan
projector, turned out to be true, such as Optoma said, is to get more from the common people can enjoy large-screen images? The answer is a novelty factor. Why do I say so, please listen to the author meanders, we all know that since the end of 2006, BenQ has released a 4999 yuan of business entertainment projector MP510, the projector is the first to promote a "civilian" development trends, not only to break projector at the lowest price, and make 4999 the projector become common practice in 2007, emerged in the market price of a large number of the projector. This type of low-priced projector onto the market, to accelerate the projection market prosperity and hot, as hot products currently on the market.
BenQ outstanding from the end of 2006 home entertainment projector MP510, after more than a year is a very good market access results. After victory in the MP510, BenQ for the home entertainment market, this "fertile soil" is redouble our efforts in 2007 launched an upgraded version of product MP510 MP511, MP511 as a product upgrade price has not changed, still is 4999 yuan. According to BenQ, MP511 from November 2007 went on the market, we once again achieved a good market performance, has now shipped more than 1,700 units.
Projection areas of the familiar friends all know, has been Optoma are the same as the BenQ brand from Taiwan for his main rival, even Optoma's senior management is to belittle many powerful enemies in public In addition, since the Optoma projector to enter the domestic market has also lured away by a variety of ways is responsible for the BenQ projector staff. Optoma to do so is undoubtedly the BenQ as his biggest rival. Watching their toughest competitors in the home entertainment market, BenQ is smooth sailing, become the most talked about brand projection market. It has been regarded as the main competitor BenQ Optoma nature will not stand still, and I want this piece of home entertainment projectors in emerging markets as a breakthrough, share one of their own cake.
Was in June 2007 Optoma is the first projection for the home entertainment market a "LOHAS machine" PV1221, and the earlier listing of BenQ MP510 and the price of 4999 yuan ViewSonic PJ503D different, the Optoma PV1221's priced at 5,999 yuan. Lost the advantage of low prices, despite the number of purchase at a gift after the release of the activities. But if the pursuit of the big picture and the low price market low-end entertainment projector, projector 5999 yuan's PV1221 response has been modest, and did not meet Optoma projector models to win market expected results.
In PV1221 Optoma is not for the first breakthrough in the home entertainment market, while BenQ is their main rivals in October for the home entertainment projector market has launched the upgrade MP511, and a listing on the good results achieved. For a truly professional product to the projector as a business enterprise, or even specializing in DLP technology projectors, Optoma, this is undoubtedly a huge blow.
How can we do to reverse this tide? Projection in the domestic market for brand recognition is not as BenQ Optoma is only one way, that cost control is to lower the price. Only brought out more than MP510, MP511 projectors and other entertainment available in the market price of the product is less an option. So we saw last year in December Optoma combined the world's largest chip maker introduced a TI is the world's "most expensive projector" PV2223.
This cheap projector was released, there is the industry that profits more and more thin in the projection, while the projector market, there has been no large-scale eruption of the background, Optoma projector once again to a price reduction freezing point, this is a frustration on the market.
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