So..
You have done your research. You have actually gotten someone to listen to you. Now, you are at the closing stages of the presentation and now it is crunch time. Can you close them? Do you have what it takes to take your prospect from listen mode to action mode?
This is a huge problem in this industry, which is sad, because this is where the money is made! In my experience, it all comes down to what the REAL problem is. Put ten asterisks around the word REAL, highlight it, underline it, or whatever it takes for you to keep in mind the importance if that word! You see, when you get to this point in the meeting, the excuses you will hear are a dime a dozen. More times than not, the cost to join is always a big deal. It is interesting that they can be living in a big house, with a Hummer in the driveway and a Porterhouse steak on the dinner table; but $300! I dont have that! Things are tight right now! Have you been watching the news lately?!
If you haven't guessed by now, it is an excuse. I know that times are tough right now, and certainly not everyone has $300 in extra cash just lying around, but think of this. If you believe in the core of your being that what you have will help that person be better off financially, then maybe they need to understand the depth of importance your company and this industry can bring them. Maybe they are just fearful and unsure about their ability to actually speak to people and show the business.
If your engine went out in your car right now, and you did not have four grand to buy a new one, what would you do? WHATEVER it takes!! You need your car! That is the importance you need to strike into the heart of your prospect, because if they are indeed hurting for money, then this is their answer! Especially in this economy! I am a home builder. I am no stranger to what the economy has done to people, but guess what? I discovered this industry, and now, building is part time. This is full time! That is the power of what we do.
It all falls down to where the real problem lies. Most people are just afraid of something new, and are scared to death about speaking in front of other people. Maybe they do not want to be a salesperson. That was the case for me. I had heard of Amway and Mary Kay, and I did not want to talk people into buying something, and I did not want to store loads of product in my car, but I was presented with a company where I did not have to do that, and after I understood more about this industry and what it can provide for those who will take hold, then it was crystal clear to me, and here I am!
It is not rocket science, it is Networking! You have to be the one to be able to read people so you can see past their excuses and look into their heart to see what the real problem is. You must analyze. You must become good at extracting information, in a warm, inviting way. If you can get good at that, there will be no limit to your success.
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