Clear Card Design and its Use in Business

Business cards are a useful resource for any business, for designers in particular it gives an opportunity to create something a little out of the ordinary and artistic to showcase their creative flair. Follow this walkthrough in Adobe Photoshop, Adobe Illustrator and Adobe InDesign to create your own double sided business card design, resulting in a print-ready file to send to your favoured print firm.

When designing a business card, it's essential that it's clear, concise and right to the point.

Of the factors that make an effective business card, the least exciting one--clarity. However, it's also the most fundamental of the factors.

To see why, imagine this case. An architecture firm designs a business card for their services, and does a good job of making cards available to ideal contacts. One such contact--a wealthy person in search of a new home, for example--gets a copy of the business card. The card features a bold typeface, a beautifully photographed image of one of the architect's more famous buildings, and a memorable slogan. Excellent, thinks the potential client: I'll keep them in mind. The day comes when he's ready to put down the money for the house. Remembering the card, he takes it out in order to contact the architect and ask some questions about pricing and schedules. And then he finds out that whoever designed the architect's business card left off the website address and phone number.

This is an extreme case, yes. But it does illustrate the central law of business cards, however imaginative their design: don't let your creativity get in the way of your goal. Your goal isn't to design a great business card; it's to let people know about your business.

Any good business card, in order to be clear, will include the following information:
• The business name (even if it's just your name.)
• A brief description of the business, or the services offered.
• Contact information.

Plastic Card Monster offers clear cards and clear card printing.