Ceramic tile companies to leapfrog into the sanitary industry

In the domestic ceramics industry is suffer from a "winter" on the occasion, the domestic bath business has been less affected, especially in the brand business, 2008 sales as a whole is also on the rise. As before sanitary ceramic products only as a supporting enterprises in the market environment this year, under the influence, appears to take into the bathroom industry as a winter "warm clothes", have entered the bathroom industry, in hopes to seek new profit growth point. The establishment of sanitary sales channels to strengthen bathroom brand promotion, rapid construction of the terminal building, resale shops are a series of actions at the end of orderly conduct. Industry experts on the ceramic enterprises of these actions, said the phenomenon of multi-national sanitary development of the industry will have a positive effect.



"Our latest outdoor billboards have been replaced with a bathroom of the investment advertising, the company on the sanitary aspects of the preparation work is underway in a tight." New Source for the cause of sanitary relevant person in charge told reporters that "bathroom sales channels and recognition of the different tiles, it is necessary to establish a separate bathroom sales channels, to appearing on the market when the terminal is a new store in the source bath. sanitary products are not as before only as a ceramic package, will create a new bathroom in the source into a group under the new profit growth point. "as a new source in the other Group parasol bathroom sanitary ware brand, recently introduced a patented technology, water-saving toilets, and to strengthen the publicity and promotion activities have.



December 9, one of the nation's largest ceramic Pearl Group to convene a new Meet the Press Council, the group's next summit of the crown beads bathroom and sanitary toilet officially to the market introduction of the smart new products. It is understood that the crown and summit bead bathroom sanitary toilet the introduction of smart intelligent high performance products entirely by the new Pearl subordinate enterprises. In the sales channel construction, the crown and summit bath beads require sanitary ceramics shop in the terminal set up a special exclusive bathroom area, or establish a sanitary sales channels. In addition, the crown beads bathroom bathroom will also show next year in Shanghai so as to promote the highest beads bathroom brands and latest products.



Polo ceramic company has also set up a special division in charge of sanitary ware bathroom and have been in the northwest, Hainan, and other areas of China Marco Polo bathroom shop, these bathroom product sales channels and tiles are completely different. According to Marco Polo for the cause of the relevant person in charge of Bath, the last three years, Marco Polo bathroom is mainly to do basic work, such as sales network construction, product development. The official also said that Marco Polo in the factory next year to build a bathroom showrooms, showcase the latest bathroom products.



It is understood that the above-mentioned several ceramic enterprises have set up dedicated bathroom sanitary affairs division, and they have sanitary products factory, with a certain degree of product development and production capacity in 2009, bathroom brand promotion efforts will be increased.



Industry experts: ceramic enterprises to enter the sanitary industry, the impact will be positive



"These are the strength of ceramic sanitary ware industry, the domestic enterprises to enter the bathroom industry will have an impact, but I believe this is positive, and it is a good thing. The domestic bathroom as the market will have such a powerful enterprises to enter, will increase domestic bathroom competitiveness of these sectors, the domestic market with their development efforts will be bigger and bigger. "Foshan Sanitary Ware, president of Professional Committee of Yun-Feng Zhu said.



A veteran of the ceramic sanitary ware industry enterprises to enter the sanitary industry, this new trend has also been analyzed, he said, before the ceramic enterprises are related to sanitary products, but only to do the matching ceramic, ceramic industry this year, big The decline in cases, they have not reconciled to only the sanitary products to use as a supporting role, they need to find new profit growth point. He also said that domestic ceramic production has a surplus, while the market has a great bathroom and sanitary products, the relatively high profits, coupled with the use of sanitary products in the functional and ceramics are closely related, ceramic enterprises to take advantage of existing resources into the bathroom industry is also normal. For enterprises to enter the sanitary ceramic bathroom market, the domestic industry will be and what impact, this person said that if the ceramic tiles business like the way they operate to operate the sanitary products, sanitary products, the profit that will definitely decrease because bathroom business size is not large, the output is low, once the quantities of sanitary products to enter the market, sanitary products, profit margins will go down.




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