Copyright (c) 2009 Dan Dimit
I was presented with a great challenge this weekend by surprise and I took it (mainly because I really had no choice!)
Daniel and I got another project for a local business. In case you haven't heard, that's probably our biggest income increase and growth lately. Providing perpetual lead generation systems to local businesses. We only know of one other company that is doing it besides ours and they are in Florida. THEY CHARGE 7X WHAT WE CHARGE!!
Anyway, this particular project is for pay-per-click strategies where we offer a service for regular companies to pay about 15% of the average cost per click. We get paid on performance level only, so there's no risk to the company-either they get results or they don't pay. Not bad, eh?
So Daniel is actually the expert when it comes to pay per click and setting up the capture/squeeze pages, but I don't want any money coming into our bank accounts unless I have put value into the equation. I'm not a fan of getting paid for nothing (success secret!! There is no success without effort and sacrifice). So I asked him what I could do to help out with it. I should've known he would issue a difficult proposition?This is one reason I like him as a business partner-he challenges me constantly so I'm always improving (success secret! Get a challenging biz partner)
He said, "Okay, you can build a webpage, just on MS Word, HTML not necessary yet, with the ad copy for a squeeze/landing/capture form to go from a PPC-type ad.
Whoa, I've never done this type of thing before. I'm used to web 2.0 stuff where people know you a little before they go to your capture page, meaning you don't need as much copy to get them to opt in. This was not just a short capture page, but it also wasn't a looooong sales page because we're not selling anything. It's actually a free offer to get the lead. (The shorter capture page is really cool and it's a smokin'-good offer for free. Check it out if you want to see the kind of capture pages we like to do. get3dresults dotcom .I said of course I can do that and I'll have the rough draft to you Monday (See the last paragraph of the post to see the success lesson here).
Okay, long story short(er)... What the heck am I supposed to do?? Well, I say this a lot- "Why create mediocrity when you can copy genius?". I Googled "how to create sales copy for a squeeze page" and grabbed a few nuggets and opened up about 7 of my favorite sales letter-type of websites and started writing. It actually wasn't nearly as hard as I thought it would be. I just told myself. I'm not going to eat or sleep until I'm done with this. No more than 1 5 minute break every hour. It took me 2 hours and I was done. Awesome.
Entrepreneurs jump off the cliff and risk everything to build a parachute on the way down in time to save themselves. Sometimes the only thing to get you moving enough is to jump off that cliff.
------
IF you like this information, you should subscribe to Dan Dimit's blog: LOTSA posts with great info.
http://www.thefreetrafficformula.com/blog When you're ready for serious training, go to the main site and get the best free training out there:
http://www.thefreetrafficformula.com
Author RSS Views:
Print this article
Ask about this article