Cablecom Launch Catch Up TV Online Service

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When Google paid a brain-numbing and wallet-busting $1.65 Billion back in 2006, a lot of observers questioned the amount paid and why Youtube was worth such a premium. We are now getting some answers.
Dont forget that Youtube was an 18 month old website and made little revenue, the deal handed Google full control but led to criticism from skeptics saying that Google had overpaid and would never see a return on its investment.
Google have now revealed why it paid $1.65 billion for the video site when Googles own directors had estimated YouTube's worth to be $600-$700 million.
And the reason for the massive overpayment? Google believed they had to offer that much or Microsoft or Yahoo would buy up the increasingly popular video site.
Google CEO Eric Schmidt said:- "This is a company with very little revenue," Schmidt said while being questioned by Stuart Jay Baskin, a Viacom attorney. "(YouTube was) growing quickly with user adoption, growing much faster than Google Video, which was the product that Google had. And they had indicated to us that they would be sold, and we believed that there would be a competing offer-because of who Google was-paying much more than they were worth…We ultimately concluded that $1.65 billion included a premium for moving quickly and making sure that we could participate in the user success in YouTube."

So in effect they offered the crown jewels because they thought someone else might buy if they didnt! Its an interesting way to do business, and lose a bucketful of cash.

Cablecom the biggest cable company in Switzerland have introduced a catch up tv service. The service has been launched in partnership with public broadcaster Schweizer Fernsehen. The new service for Cablecom's digital TV customers based within the Zurich metropolitan area.

Cablecom Launch Catch Up TV Online Service

The new catch-up TV service will allow homes that have a digital cable connection watch all Schweizer Fernsehen productions on demand for no extra costs. The content will be available for around a week after being aired on TV and can be watched as often as desired.
The new TV on demand service is a new addition to Cablecom's video on demand service (VoD) offering on demand movies launched in Zurich in May. The VoD service is expected to be available throughout the whole of Switzerland during 2010.

Cablecom's managing director Eric Tveter said:- "Today's linear television, bound to fixed transmission times, will increasingly merge with television on demand. With this service, we offer our customers the ability to see programmes when they want. That's one of the most important innovations of digital television."
Schweizer Fernsehen television director Ueli Haldimann said:- "Who hasn't missed an SF programme without setting the recorder to tape it at one time? With ‘TV on demand' it is now possible for the first time to enjoy missed programmes in the usual television quality."
Lets face it guys catch up tv in Switzerland can mean only one thing. The concept has made it and is becoming accepted worldwide.

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