Business Communication Strategies: Go Global

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Most businesses aim at creating strategies for maximal productivity and financial gain. A top end business strategy would involve careful planning, communication and execution. In developing all strategies a lot of emphasis is laid on planning and execution of the strategy. Communication strategies are usually not given much importance as most business houses fail to realize that effective convincing is the strongest tool in achieving success.
Such strategies for both internal and external purposes must be carefully planned and executed to give the best results. Various aspects of each type are discussed here.

External communication strategies

External communication strategies essentially involve marketing strategies aimed at making your business initiatives, plans and products known to partners, stakeholders, customers, and the media. The best way to attain effective marketing would be to address the different important aspects of dealing with partners by creating and following a foolproof plan.


Creating a good plan is important to start with and must address every group of audience related to a new initiative or product. You could make a checklist to see that your presentation involves tactics that apply to each audience type. Since every stakeholder will hold you responsible for targeted marketing of products, it is important to pre condition them before any product is launched. This step should form a basic part of the strategy.

When you announce the initiative or product launch you must predetermine the way in which the details of the initiative are rolled out to the audience. Shareholders, consumers, media and clients will always look forward to the performance of a well presented product. After the announcement is made, therefore, you will also need to develop a consensus to sustain the coverage that the announcement receives.

Internal Communication Strategies

Business communication strategies that apply to employees in the company are known as internal communication. Just as a lot of importance has been given to external marketing strategies, internal strategies have been given less importance by many companies. This has led to extreme situations of dissent to top management decisions from the work force.


Therefore, it is in the best interests of a business to follow any one of the globally recognized basic types of internal communication strategies. A carefully planned strategy can act as timely catalyst to the growth of a business. Here are the most common types of approach in an internal communication.

Fundamentalist: This type of approach involves the traditional method of planning a strategy and presenting it to the management for a general consensus. Only after the consensus has been received should the plan or announcement be released into the workforce.

Framework Aficionados: Every company goes through a cycle of changes and a basic framework must exist on which the communication plan of the company is devised. This could be in the form of algorithms and checklists that help the management get the relevant employee input.


Revolutionaries: This would involve creating a reorganized chart removing the hierarchy of power from the picture in order to revamp the working scenario in the organization and optimize business productivity.

Creation and implementation of effective communication strategies is important to the success of a business. Therefore, careful planning should be taken up to develop effective business and marketing communication strategies.



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