Bulk SMS: Pro and Cons in Mobile Marketing

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Bulk SMS: Pro and Cons in Mobile Marketing

Nowadays, almost everyone knows what Bulk SMS is. However, just in case you want to know more details about it, this article will explain and introduce you the concept of it.

What is it?
SMS used to be one to one interaction, but with Bulk SMS Messaging you can send to multiple numbers /multiple destinations at one time only with just a click of the mouse.

Who is it for?
It is designed for organizations like enterprises, media companies, NGOs, consumer brands, educational institutions or even for personal use.

What is the purpose of it?
Mobile Marketing will be the best word to describe Bulk SMS. It is used by companies to enhance marketing strategies by notifying the customers about new products and services and also to get them informed on any promotions that are available on that particular time. For educational institutions most of them used it to provide information to the students example to inform them the date of the registration of the university.


Other advantages by Bulk SMS
•To build up customers’ confidence level when purchasing your products or services and also to build trust between the customers and company
•SMS Branding. Send SMS to your customers regarding your company and you services/products. Let them remember your brand and know what your company does.
•Promotional campaign. Deliver birthday coupons to your customers at the same time take this opportunity to wish them their birthdays.


And are you having problems to be marked as spam when you send your ads to your potential customers/leads? No more worries because with Bulk SMS, it is spam free. The chances of your text ads to be viewed will be higher compared to email marketing strategy and no spam filters when you are using SMS.

Bulk SMS Messaging is way cheaper compared to other methods of traditional advertising. Traditional advertising will need more effort for you to choose the right location to place your billboard, where to print your ads, where to distribute the flyers or will my flyers will able to catch the customers’ attention? The only thing you should have is strong text ads to be sent out to the right customers.


Bulk SMS is a one way to achieve successful advertising in a single click. You may send out to more than 1000 customers in one time but to make sure the message reach to them is you have to be specify on your target group, target location and text ads, and the mobile service providers will be doing the distribution for you.
People nowadays are busy and not all of them have the time to read through long messages especially on email. For Mobile Marketing, it will only use 150-160 character limits to catch people’s attention. Be straight forward on what you able to offer to your customers and summarize your products’ descriptions, do not make it lengthy because it will easily get people bored.


Business SMS is one of the best methods for expanding business and also to connect to the customers. However, every positive must have negative side, so it is important for a business person to understand what are the pros and cons of Bulk SMS and also how to resolve the problems.

The Pros
•Better responds from customers
Mobile Marketing will be a very good way to alert your customers to take a certain action. For example, if you create a business page for your brand on Facebook, you may inform all of your customers through SMS, once they viewed, they will be noticed and search for your brand.

And please remember, not all customers of yours are internet savvy, so when they are notified about your brand through their phones, the possibility of them to know about your brand is high compared to emails or social networks.

•Messages will be delivered/viewed/read
Of course there is a high possibility for your messages to get read by the customers because people nowadays will be holding their phones almost 24hours a day. Emails, newspapers, brochures, letters, social networks’ notifications will probably be ignored but not SMS messages. Bulk SMS will make sure to reach your customers effectively.

•Easy to send
With a single click, all of you text ad messages will be delivered to your customers.


The Cons
•No animation/images allowed
Even though SMS will be using only text to blast out the messages, no images or animated effects involved, but I do not think it would be a big deal. Words can be powerful too especially if you have strong text ads.

•Maximum of 160 character limits
Usually the maximum limit for an SMS is 160 characters. Even though, the messages will be limited but you can still promote your products. Just make sure, the text ads will be creative and powerful.
Do not worry too much on the disadvantages because Bulk SMS has more advantages that you might find out soon. Want to know more information, please visit us at www.moobig.com



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