Bulk SMS as an efficient marketing tool

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Mobile messaging has become integral part of our daily lives. Before liberalization, the telephone scene in India was very weak as the technology we had was obsolete. Now with the arrival of latest technologies in the market new types of marketing strategies are being developed so as to ensure benefits. One of the latest marketing types is SMS marketing which is far better than telephonic or e-mail marketing as its very affordable. With the help of bulk SMS services, the company is given a fair chance to send a message to numerous customers and clients to update. SMS marketing is beneficial for both the company as well as for its customers as it hits the target like a bullet, hence ensures proper communication.

Many companies are using this technology to improve their customer base and provide better customer care services to their clients and customers and above all to achieve its target. Many companies in telecom, banking, insurance, food, textile, retail etc. are using bulk SMS service to inform their customers about their latest updates of their products and services.


With the growth of telecom industries, it is found that the rates of cell-phone handsets goes down along with the tariff rates of telecom companies, thus a large part of the population can afford to have their own personal mobile phones. Thus, with these opportunities, reaching the customers through their mobile phones becomes the easy task.

In India, bulk SMS gateway is a useful mean of communication to send messages to people who do not have mobile phones or SMS enabled phones to send and receive SMS messages as itís done through internet. These days most of the companies prefer to choose bulk SMS messaging as it is a spam free way of communication and also time consuming. SMS marketing is always better than a telephonic communication as there is a lesser chance of disturbing the customer with unwelcoming phone calls and best ways of sending the latest updates of their products and services. Through bulk SMS, the customer can read the message if it interests him from its inbox where the message is saved and this increase the probability of making the sales happen and even increases the customerís interest as the customer have a chance to see the message as many times as they want.


bulk SMS service India has become extremely popular in the last few years as it has made the job of entrepreneurs very easy. Before this technology, even the thought of sending SMS to a large number of people was impossible. Sending mobile SMS to huge number of people at once is not only extremely time consuming but extremely expensive also.

Sending bulk SMS is quite easy as all you have to do is to purchase the subscription of this service from a reputed bulk SMS provider. Most providers sell subscriptions for a particular number of bulk SMS that you can send in certain amount of time. This technology doesnít require you to buy any new hardware or software. You donít even need a SIM card or handset to send these messages. All you need is a computer and internet connection.

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