Build up your links through Articles

Being a good writer carries creativity. It is just rare to find someone who can do creative writing and with a good knowledge of HTML. A well published article generated from these breed of writers are definite to be found at the top of search engines.
But what does it take to really get ranked on search engines?
Technically, the first thing to do in article writing is to choose a topic that is worthy of note by your readers and picking a good title. There are endless topics available on the net. In web publishing, your title will supply as your keywords to search engines. So it is wise to make your title appealing and worthy to be indexed by search engines. This is basically the first step in article marketing.
In the first context of your article, be sure to put an introduction that will give an idea of what your article is all about. Bear in mind that the purpose of your article would be to promote your website but you should also be aware that the article you are writing must not sound like an advertisement from TV or radio. Instead, it should provide information and helpful ideas. Putting an anchor text on your article that will link to a page in your website will be helpful. Also, use keyword rich content in your title, summary and through the whole body of your article. You may need to do some keyword research from time to time and insert them in your article every chance that you can. A keyword that can at least get 30 hits a day will be a good one.
Search engines like anchor text and keyword then index them. That is fundamentally how article optimization work.
In all cases, you must make your link bold, italized or underlined with your keywords. Google and other major search engines will look on those italized words and pick them up as your keywords.
Duplicate contents are definitely a no-no! Search engines have their ways of knowing an original article. Choose also the right audience and level with them. Do not post any topic of no significance to avoid driving your readers away.

Knowing your audience is very important. There are keyword research tools like Google where you can enter your keywords and see what keywords are viable for competing. An audience too large will not be advisable as the competition would be too stiff. An audience with low volume on the other hand would mean less exposure and minimal readers.
In publishing your article, you need to find high quality article directory sites to submit to. Ezine Articles is one of the top and leading article directory where you can publish your article. It serves like a sandbox where most of good writers submit their articles to be found. Submitting them to such will show up as your entry to Google, Yahoo, MSN and at other search engines.
Normally, the article directory site will require you to provide information about your business, ask you to create a pen name, put a link to your website and ask you to categorize your article.
Article Directories also allow you to put at least three anchor text in the body of your article. This is an easy way to get a link back to your website. It sometimes takes a while for Google to do this but will eventually index the article and register your link.
Ultimately, your audience will find you on Google and Yahoo and if your articles prove to be appealing, readers will follow through your links directing to your website or blog. This will create a huge traffic to your site in the long run.