http://www.a1articles.com en-us editorial@a1articles.com One of the elements of design that boosts brand recognition is color. Yes, you need to have a compelling message and great fonts that are easy to read, but color is what people remember. If color is so good, you might think of splashing lots of color o... http://www.a1articles.com/article_588794_15.html 24th July 2008 Although marketing online has seemed to take over the marketing stratosphere, that does not mean it has eliminated traditional offline marketing strategies. Far from it. Actually, people are still a little leery about buying some items from online compani... http://www.a1articles.com/article_588662_105.html 24th July 2008 Making personalized contact with your customers is a great way to generate loyalty and increased sales. And for a small business, it is absolutely vital. As a small business owner, it is essential that you get to know your customers, and communicate with ... http://www.a1articles.com/article_587722_15.html 24th July 2008 Businesses have to stay modern to compete with other businesses that are popping up all over the world, and all over the Internet. One of the ways businesses stay modern is to rebrand themselves. If you are preparing to rebrand your company, read on for m... http://www.a1articles.com/article_587550_105.html 24th July 2008 Every small business has to advertise on a budget. Any marketing technique that can be done without spending a great deal of money is a great deal for a small business. Here are some possibilities for you to consider as you develop your marketing plan. ... http://www.a1articles.com/article_586290_15.html 23rd July 2008 The type of business you have will have a big impact on what kind of direct mail piece will be best for you. Service-oriented businesses like accountants and doctors, only need to communicate with customers about four times a year – once a quarter. Prod... http://www.a1articles.com/article_586167_105.html 23rd July 2008 From trade shows to conferences to all sorts of little meetings here and there I have come into contact with a lot of people. Even on the streets I will sometimes have conversations start up with random strangers, and what all of these conversations end w... http://www.a1articles.com/article_585279_105.html 22nd July 2008 All the time there are those companies out there who want to focus on every kind of marketing that they can find. They will get some brochures made up while simultaneously designing flyers to send out with some booklets on the side just in case. The id... http://www.a1articles.com/article_584221_15.html 22nd July 2008 If the price is right, if the product has great features, and if it can help improve a person’s life, your customers are certainly going to come in and buy it, right? Logic would dictate that if you have a great product on your hands and you explain ... http://www.a1articles.com/article_584040_105.html 22nd July 2008 Positioning has many definitions, but the most simple is this: Positioning is the consumer opinion of a product or service compared to its competition. In particular, positioning relates to marketing decisions a business makes to get customers to think... http://www.a1articles.com/article_582127_15.html 21st July 2008 One of the biggest rookie mistakes when a business owner is writing his own brochure or flyer printing piece is focusing on the features instead of the benefits. As Perry Marshall says: “Why is it better to offer problem-solving information than a st... http://www.a1articles.com/article_581892_105.html 21st July 2008 If the price is right, if the product has great features, and if it can help improve a person’s life, your customers are certainly going to come in and buy it, right? Logic would dictate that if you have a great product on your hands and you explain ... http://www.a1articles.com/article_580951_15.html 18th July 2008 All the time there are those companies out there who want to focus on every kind of marketing that they can find. They will get some brochures made up while simultaneously designing flyers to send out with some booklets on the side just in case. The id... http://www.a1articles.com/article_580723_105.html 18th July 2008 1. Decide what you want to say Obviously, you have to know what information your poster will include before you start to design it. You cannot go into the poster printing design proc... http://www.a1articles.com/article_579595_105.html 17th July 2008 I was browsing the web today, and I happened to see Yahoo’s list of “Top Searches” for the day. At number seven was a man named Chris Snyder. Who, you may ask, is Chris Snyder? Chris Snyder is the catcher for the Arizona Diamondbacks, a member of... http://www.a1articles.com/article_578983_15.html 17th July 2008 Do not limit networking to only so-called “networking events.” You need to network wherever you are that is related to work – at a trade show, an industry dinner, conferences, and the list goes on. If you do not know the first thing about networking... http://www.a1articles.com/article_578844_105.html 17th July 2008 Whether you are running a restaurant, selling used cars, or promoting a new line of women’s clothing at your retail store, at some point you are probably going to want to use flyer printing as part of your marketing campaign. Some large companies have ... http://www.a1articles.com/article_577635_15.html 16th July 2008 When you consider all of the major ad slogans and campaigns, you will begin to notice a trend in them: they’re all centered on a positive theme. Let us take the example of some of the most popular and long lasting marketing campaigns. One of the firs... http://www.a1articles.com/article_577546_105.html 16th July 2008 1. Decide what you want to say Obviously, you have to know what information your poster will include before you start to design it. You cannot go into the poster printing design proc... http://www.a1articles.com/article_575901_15.html 14th July 2008 If you own a business, you have probably had brochures made, or at least thought about it. But do you realize that there are actually 5 different kinds of brochures? Not all brochures work equally well in every situation. You want to have the kind of broc... http://www.a1articles.com/article_575627_105.html 14th July 2008 If you are a small business owner, brochures and other print marketing materials probably aren’t top priority in your operating budget. Fortunately, there are plenty of online printing companies that are at your service that can help you design broch... http://www.a1articles.com/article_575161_15.html 14th July 2008 Business-to-business (B2B) marketing differs greatly from business-to-consumer marketing. Generally, services and products sold to businesses are multifaceted and cost more than services and products sold to consumers. The buying and selling process usual... http://www.a1articles.com/article_574991_105.html 14th July 2008 Catalog printing can add another dimension to your business. Or, catalogs can comprise your entire business. If you have a store that you want to add mail order services to or if you are just ... http://www.a1articles.com/article_574296_105.html 11th July 2008 When it comes to brochure design, simple is usually better than fancy. Your main goal for your brochures is to create an informative, eye-catching piece of marketing material that will showcase your product to its fullest potential. Here are 6 tips to ... http://www.a1articles.com/article_573370_15.html 10th July 2008 1. The Human Billboard This is one of the oldest advertising techniques out there. The beauty of it is its simplicity. A person simply stands on a roadside holding a sign that displays information about a nearby store or business. Usually the sign is u... http://www.a1articles.com/article_573240_105.html 10th July 2008 If you are like me, you receive dozens of letters in the mail every month from companies of all kinds. Most of them include some fancy logos and letterheads on the envelopes and on the content included inside. Some of them, however, do not. While I can... http://www.a1articles.com/article_572622_105.html 09th July 2008 Let’s say you’re at a conference or a trade show or even just engaged in a conversation with someone on the street. Let’s say the focus of your conversation is going to be promoting yourself and you have your business card all set and ready to hand ... http://www.a1articles.com/article_571217_15.html 07th July 2008 Newsletter printing provides a company with the opportunity to make something outside the norm of the typical marketing. Unlike most other forms of advertising, newsletters aren’t quit... http://www.a1articles.com/article_570990_105.html 07th July 2008 You have probably had some advertising materials hanging on your door knob when you walked out of the door. These are called, strangely enough, door hangers. They have been around for a long time, but they have gained in popularity recently. Everyone from... http://www.a1articles.com/article_570214_105.html 06th July 2008 Are you an aspiring entrepreneur? Are you already in business for yourself, but are looking for a relatively inexpensive area in which to expand? Do you want to start a home based business that you can do without quitting your regular job? If any of th... http://www.a1articles.com/article_569376_15.html 03rd July 2008 Take a trip to the movie theater. When walking outside of the building you’re likely to be confronted by a row of movie posters. Each one lets you know what movies are showing along with the times, but what you’re really going to be looking at is that... http://www.a1articles.com/article_568473_15.html 02nd July 2008 Are you an aspiring entrepreneur? Are you already in business for yourself, but are looking for a relatively inexpensive area in which to expand? Do you want to start a home based business that you can do without quitting your regular job? If any of th... http://www.a1articles.com/article_568334_105.html 02nd July 2008 Most companies, even small businesses, have occasion to attend a trade or industry show. Ordinarily, these shows and conventions are held in very appealing locations. For that reason they are a popular event among sales staff. Many reps view them as a goo... http://www.a1articles.com/article_567518_105.html 01st July 2008 It isn’t always just about the service. When I go into a store I expect the service to be good. I’m not always right about that, but I still expect to get good service. After all, that’s the least the store can do. If they aren’t willing to eve... http://www.a1articles.com/article_565321_105.html 27th June 2008 It isn’t always just about the service. When I go into a store I expect the service to be good. I’m not always right about that, but I still expect to get good service. After all, that’s the least the store can do. If they aren’t willing to eve... http://www.a1articles.com/article_564358_15.html 26th June 2008 If you’re familiar with Sun Tzu’s “The Art of War” you have already heard the advice, “Know your enemy and know yourself and you can fight a hundred battles without disaster.” Bear with me, I’m not endorsing you take up sword against you... http://www.a1articles.com/article_564181_105.html 26th June 2008 First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i... http://www.a1articles.com/article_563080_15.html 25th June 2008 First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i... http://www.a1articles.com/article_562267_105.html 25th June 2008 As another summer rolls around all those teenagers are going to be getting ready to start up their summer jobs to make money. If you have teenagers of your own you’re likely going to be watching the process. Not all teenagers are going to prefer the ... http://www.a1articles.com/article_560097_105.html 20th June 2008 If you plan on running a business be prepared for it to involve every part of your life. Starting up and maintaining a business is by no means an easy feat and can be very time consuming. This is especially true when it comes to marketing your business, a... http://www.a1articles.com/article_559375_105.html 20th June 2008 Business brochures are a great marketing tool – they can appeal to both readers and skimmers; they’re portable; and they’re generally colorful, which keeps people’s attention. They’re also cost-effective when compared to other advertising techni... http://www.a1articles.com/article_558648_105.html 19th June 2008 You may think that you want a different advertising flyer every time you want to promote your business. But what about brand identity? If you keep changing your flyers for every event, no one will recognize it’s you. If your store always has the same ki... http://www.a1articles.com/article_555001_105.html 11th June 2008 ROI are three letters which represent the key metric for analyzing any marketing idea. ROI stands for return on investment. Let's assume you invest $10,000 in a given marketing project. Coming back out of that project is $15,000 in sales. Hence, the ROI i... http://www.a1articles.com/article_554154_105.html 10th June 2008 Given how long it’s been around, it seems foolish to think that postcard marketing is a thing of the past. Yet a lot of companies often seem to express this very opinion. Perhaps because it’s so old of a strategy it no longer applies to our modern tim... http://www.a1articles.com/article_553368_105.html 09th June 2008 Do you know what your customer wants? Are you sure? You may think you know, but instead of assuming, you should ask questions to find out what your customer really wants. Oh, and after you ask the questions, be sure to listen! Here are some ways to enh... http://www.a1articles.com/article_552149_105.html 06th June 2008 When television shows want to show someone buying from a company or person that’s questionable, they generally show a scene where a customer buys fake brand name items from an alley or out of the back of someone’s car. These sellers are not credible. ... http://www.a1articles.com/article_550648_105.html 04th June 2008 If you want to get your advertisements directly into the hands of the consumer, direct marketing is going to be the most effective strategy. However, direct marketing can carry with it a certain amount of uncertainty if you don’t know how to properly me... http://www.a1articles.com/article_549646_105.html 30th May 2008 For the small business owner, the risk is always there that people won’t view you as a true professional. This becomes even more of a concern for those working out of their home. By nature, a small business carries with it an element of risk the larg... http://www.a1articles.com/article_548670_105.html 28th May 2008 Life is a series of repetitions. Every year there is going to be a spring followed by a summer. Every year there are going to be children building snowmen in the winter and there will be people going water skiing in the summer. Each year the new summer... http://www.a1articles.com/article_548101_105.html 27th May 2008 Even if you think you can’t afford to spend any more time and energy toward your marketing campaign, you need to set aside time to gauge the effectiveness of your marketing pieces. Marketing doesn’t end after you mail out your full color postcards and... http://www.a1articles.com/article_544201_105.html 21st May 2008