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<title>janice's Articles</title>
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<webMaster>editorial@a1articles.com</webMaster>
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<title>Your Image is Everything</title>
<description>You are walking down the street when you look on a wall and see a poster. On the poster the image of the “Golden Arches” logo says it all, and you want your business to develop an image that strong. It took many years for the image of most well known ...</description>
<link>http://www.a1articles.com/article_569161_15.html</link>
<pubDate>03rd July 2008</pubDate>
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<title>Your Image is Everything</title>
<description>You are walking down the street when you look on a wall and see a poster. On the poster the image of the “Golden Arches” logo says it all, and you want your business to develop an image that strong. It took many years for the image of most well known ...</description>
<link>http://www.a1articles.com/article_568620_105.html</link>
<pubDate>02nd July 2008</pubDate>
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<title>Marketing Tips to Trump Your Competition</title>
<description>Business owners all over the nation are feeling the pinch from new small businesses cropping up in every niche imaginable. New businesses offline and online are starting to crowd markets that previously were dominated by only a few niche businesses. And, ...</description>
<link>http://www.a1articles.com/article_567430_15.html</link>
<pubDate>01st July 2008</pubDate>
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<title>How to Market Your Own Start-Up</title>
<description>So, you’ve got your business plan laid out and you’re ready for the customers to start rolling in – but where are they? With new businesses blooming everywhere, including the Internet, how do you get traffic in your doors or on your Web site? Read o...</description>
<link>http://www.a1articles.com/article_567389_105.html</link>
<pubDate>01st July 2008</pubDate>
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<title>Building Up Your Base Through Loyal Customers </title>
<description>Every company is going to need them.

You’re going to have your best and most loyal customers. Recognizing who they are in order to get them to keep coming back is important, but it’s also important to know why they’re so loyal to begin with.

Y...</description>
<link>http://www.a1articles.com/article_564696_105.html</link>
<pubDate>26th June 2008</pubDate>
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<title>Getting the Benefits of Referrals</title>
<description>A referral is simply another party recommending your product or services. They can come from many parties. Those in ancillary businesses are a great source of referrals. For example, a poet would find someone in the business of &lt;a href="http://www.printpl...</description>
<link>http://www.a1articles.com/article_563775_15.html</link>
<pubDate>26th June 2008</pubDate>
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<title>What Is A Tchotchke?</title>
<description>Tchotchke is a Yiddish word which roughly translates to a toy, ornament or knickknack. It does not have a positive connotation and often is used when describing an item of low quality. Hence, because of the questionable quality of many trade show promotio...</description>
<link>http://www.a1articles.com/article_563261_105.html</link>
<pubDate>25th June 2008</pubDate>
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<title>What Is A Tchotchke?</title>
<description>Tchotchke is a Yiddish word which roughly translates to a toy, ornament or knickknack. It does not have a positive connotation and often is used when describing an item of low quality. Hence, because of the questionable quality of many trade show promotio...</description>
<link>http://www.a1articles.com/article_562152_64.html</link>
<pubDate>24th June 2008</pubDate>
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<title>Getting the Benefits of Referrals</title>
<description>A referral is simply another party recommending your product or services. They can come from many parties. Those in ancillary businesses are a great source of referrals. For example, a poet would find someone in the business of &lt;a href="http://www.printpl...</description>
<link>http://www.a1articles.com/article_562084_105.html</link>
<pubDate>24th June 2008</pubDate>
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<title>Building Your Real Estate Business</title>
<description>For any small business owner developing leads can be a very difficult aspect of your job. This is even truer for the real estate agent, because your job depends upon the leads that get you your business. If you aren’t able to generate solid leads, you w...</description>
<link>http://www.a1articles.com/article_559976_105.html</link>
<pubDate>20th June 2008</pubDate>
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<title>Why You Need Professional Printers To Do Your Business Cards</title>
<description>An old adage claims you can judge a man by his shoes.  In the business world that would translate to being able to judge a business by their business cards. Business card printing&lt;/a...</description>
<link>http://www.a1articles.com/article_559021_105.html</link>
<pubDate>20th June 2008</pubDate>
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<title>Why You Need Professional Printers To Do Your Business Cards</title>
<description>An old adage claims you can judge a man by his shoes.  In the business world that would translate to being able to judge a business by their business cards. Business card printing&lt;/a...</description>
<link>http://www.a1articles.com/article_558995_105.html</link>
<pubDate>20th June 2008</pubDate>
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<title>Handling Complaints</title>
<description>No company can avoid it completely. Eventually you’re going to have a customer come in who’s angry with you.

There simply isn’t a way to please everyone, but how you handle a customer who’s mad can do a lot to ease back any potential damage and...</description>
<link>http://www.a1articles.com/article_558488_105.html</link>
<pubDate>19th June 2008</pubDate>
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<title>5 Attention-Grabbing Sales Techniques</title>
<description>There are some sales techniques that work better than others. You know that. But what are the best ones? Which ones will get the customers to pay attention to your products and then actually order your products? The ones listed here are the most popular a...</description>
<link>http://www.a1articles.com/article_554591_105.html</link>
<pubDate>11th June 2008</pubDate>
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<title>Direct Mail Delivers</title>
<description>When the Christmas holiday roles around or when my birthday catches me by surprise yet again, I never fail to find a greeting card in my mail box from my dentist. It’s a small, but thoughtful, gesture on his part, but somehow it always makes me forget h...</description>
<link>http://www.a1articles.com/article_553654_105.html</link>
<pubDate>10th June 2008</pubDate>
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<title>Words of Marketing Wisdom: Know Thine Enemy</title>
<description>Competitive intelligence. It sounds like something out of a spy novel. Intelligence can come in one of two general fashions. The first is covert. This involves spying, breaking into offices to copy papers, and other such activities. Obviously, a business ...</description>
<link>http://www.a1articles.com/article_553169_105.html</link>
<pubDate>09th June 2008</pubDate>
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<title>Starting Small to Grow Big</title>
<description>There’s an adage that rings true, whether your lifting weights, writing or marketing.  That is, you have to start somewhere.  When I first started with weights I wasn’t lifting my bodyweight, much less hundreds of pounds.  When I sat down to write thi...</description>
<link>http://www.a1articles.com/article_550936_105.html</link>
<pubDate>04th June 2008</pubDate>
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<title>Starting Small to Grow Big</title>
<description>There’s an adage that rings true, whether your lifting weights, writing or marketing.  That is, you have to start somewhere.  When I first started with weights I wasn’t lifting my bodyweight, much less hundreds of pounds.  When I sat down to write thi...</description>
<link>http://www.a1articles.com/article_550920_105.html</link>
<pubDate>04th June 2008</pubDate>
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<title>Tips On Pushing Your Sales A Notch Higher</title>
<description>Marketing is an essential part of building your business to a higher level, and one of the most effective ways to do that is by using business brochures. That doesn’t mean one should limit their advertising campaign to an investment in brochure printing...</description>
<link>http://www.a1articles.com/article_549957_105.html</link>
<pubDate>02nd June 2008</pubDate>
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<title>Re-Embrace Direct Mail</title>
<description>Direct mail marketing is one of the most difficult areas in which to contact prospects. It requires ingenuity and ideas in order to contact those who may be interested in what you have to sell. Even &lt;a href="http://www.printplace.com/printing/postcard-mar...</description>
<link>http://www.a1articles.com/article_549522_105.html</link>
<pubDate>30th May 2008</pubDate>
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<title>Business Card Tips In A Flash</title>
<description>One of the best ways to promote your business is with custom business cards. You want to choose something that is going to make your company stand out and allow you to look like t...</description>
<link>http://www.a1articles.com/article_548339_105.html</link>
<pubDate>27th May 2008</pubDate>
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<title>How to Get Your Brand Heard</title>
<description>A brand is simply the dressing with which you cover your product or service. This includes your company's color scheme, your logo, your slogan and all the other nuances that go into creating your corporate identity.

Before even embarking upon creation ...</description>
<link>http://www.a1articles.com/article_545808_105.html</link>
<pubDate>23rd May 2008</pubDate>
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<title>Advertising Flyers: A Cost-Effective Way to Promote Your Business</title>
<description>Using advertising flyers to promote your business is a cost-effective way to get your message to the masses. Flyers are basically full page ads that you distribute straight to your p...</description>
<link>http://www.a1articles.com/article_543493_105.html</link>
<pubDate>21st May 2008</pubDate>
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<title>Advertising Flyers: A Cost-Effective Way to Promote Your Business</title>
<description>Using  advertising flyers to promote your business is a cost-effective way to get your message to the masses. Flyers are basically full page ads that you distribute straight to your ...</description>
<link>http://www.a1articles.com/article_543486_105.html</link>
<pubDate>21st May 2008</pubDate>
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<title>Six Common Advertising Mistakes</title>
<description>Marketing your products and services effectively is seldom as cut and dry as putting your company name and phone number on a flyer and hoping for the best.  No, to see real results, you have to have an understanding of the audience you hope to reach, you ...</description>
<link>http://www.a1articles.com/article_542613_105.html</link>
<pubDate>21st May 2008</pubDate>
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<title>Six Common Advertising Mistakes</title>
<description>Marketing your products and services effectively is seldom as cut and dry as putting your company name and phone number on a flyer and hoping for the best.  No, to see real results, you have to have an understanding of the audience you hope to reach, you ...</description>
<link>http://www.a1articles.com/article_542611_105.html</link>
<pubDate>21st May 2008</pubDate>
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<title>No Advertising is Too Cheap</title>
<description>Some people may scoff at cheap advertising. They may think, well if it’s low-cost, it must not reach many people. Why waste my time on that?

Many marketing experts say you have to spend money to make money. But what if you just don’t have a big mar...</description>
<link>http://www.a1articles.com/article_541516_105.html</link>
<pubDate>20th May 2008</pubDate>
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<title>Effective Ad Copy Know-How</title>
<description>How do you know that the ad copy that you are writing will target the right customer? This can seem to be a thing to determine, but it is not if done right. When you are planning your ad copy, ask yourself what will appeal to the customer. It could be a v...</description>
<link>http://www.a1articles.com/article_540412_105.html</link>
<pubDate>20th May 2008</pubDate>
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<title>Effective Ad Copy Know-How</title>
<description>How do you know that the ad copy that you are writing will target the right customer? This can seem to be a thing to determine, but it is not if done right. When you are planning your ad copy, ask yourself what will appeal to the customer. It could be a v...</description>
<link>http://www.a1articles.com/article_540411_105.html</link>
<pubDate>20th May 2008</pubDate>
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<title>Creating Flyers that Get Results</title>
<description>Flyers are a great way for you to advertise your business, especially if you are a small business owner. Here are some of the measures you can take to ensure you create kick butt flyers that get noticed by potential customers.

Use Color

Have you eve...</description>
<link>http://www.a1articles.com/article_539065_105.html</link>
<pubDate>15th May 2008</pubDate>
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<title>Creating Flyers that Get Results</title>
<description>Flyers are a great way for you to advertise your business, especially if you are a small business owner. Here are some of the measures you can take to ensure you create kick butt flyers that get noticed by potential customers.

Use Color

Have you eve...</description>
<link>http://www.a1articles.com/article_539061_105.html</link>
<pubDate>15th May 2008</pubDate>
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<title>Have a Plan before Designing a Business Card</title>
<description>Color business cards can give a company an inexpensive solution for their advertising needs. These tools are designed to give contacts certain information regarding a company and w...</description>
<link>http://www.a1articles.com/article_537031_105.html</link>
<pubDate>15th May 2008</pubDate>
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<title>What to Avoid for a Professional Brochure</title>
<description>I’ve come into contact with a lot of brochures in my lifetime, and I doubt I’m that unique. Brochures are all around us, both the good and the bad, and I always hate it when I come across the bad.

A brochure or postcard is often the first look I ge...</description>
<link>http://www.a1articles.com/article_535544_105.html</link>
<pubDate>11th May 2008</pubDate>
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<title>5 Tricks to Create Ads That Hit The Gut</title>
<description>What makes an ad stay in your head? When you are at work and you start humming a song from a commercial, or you think of an ad for no apparent reason, why do you think that is? It’s because those marketers use methods that make their campaign memorable....</description>
<link>http://www.a1articles.com/article_534817_105.html</link>
<pubDate>11th May 2008</pubDate>
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<title>5 Tricks to Create Ads That Hit The Gut</title>
<description>What makes an ad stay in your head? When you are at work and you start humming a song from a commercial, or you think of an ad for no apparent reason, why do you think that is? It’s because those marketers use methods that make their campaign memorable....</description>
<link>http://www.a1articles.com/article_534778_105.html</link>
<pubDate>11th May 2008</pubDate>
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<title>Determining The Needs Of Your Market</title>
<description>Have you ever tried to give a book to a 2-year old? Most of the time, that toddler is just not interested in the book. If he is, it’s only so he can tear up the pages or scribble all over them with a marker; it is definitely not because he wants to read...</description>
<link>http://www.a1articles.com/article_533857_105.html</link>
<pubDate>08th May 2008</pubDate>
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<title>Determining The Needs Of Your Market</title>
<description>Have you ever tried to give a book to a 2-year old? Most of the time, that toddler is just not interested in the book. If he is, it’s only so he can tear up the pages or scribble all over them with a marker; it is definitely not because he wants to read...</description>
<link>http://www.a1articles.com/article_533852_105.html</link>
<pubDate>08th May 2008</pubDate>
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<title>4 Tips for Improving Your Business Cards</title>
<description>As common and numerous as business cards are, it is amazing how many of them are not as effective as they could be. Most people only put their name and basic contact information on them, but there is so much more that you can do with your business cards! ...</description>
<link>http://www.a1articles.com/article_532379_105.html</link>
<pubDate>08th May 2008</pubDate>
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<title>4 Tips for Improving Your Business Cards</title>
<description>As common and numerous as business cards are, it is amazing how many of them are not as effective as they could be. Most people only put their name and basic contact information on them, but there is so much more that you can do with your business cards! ...</description>
<link>http://www.a1articles.com/article_532373_105.html</link>
<pubDate>08th May 2008</pubDate>
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<title>Making Your Place in the Market</title>
<description>Every company should be aware of their competition within the marketplace. The business world is one filled with non-stop competition and those who survive are going to be the ones who have a full understanding of their territory.

The problem a lot of ...</description>
<link>http://www.a1articles.com/article_531034_105.html</link>
<pubDate>08th May 2008</pubDate>
</item>
<item>
<title>Making Your Place in the Market</title>
<description>Every company should be aware of their competition within the marketplace. The business world is one filled with non-stop competition and those who survive are going to be the ones who have a full understanding of their territory.

The problem a lot of ...</description>
<link>http://www.a1articles.com/article_531008_105.html</link>
<pubDate>07th May 2008</pubDate>
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<title>6 Ways to Fix Your Flyers Fast</title>
<description>Flyers are a common advertising tool for most businesses.  Small businesses, in particular, can benefit from the use of a well-designed flyer, due to its relatively low cost. But not all flyers are created equal. You have to go into your flyer printing wi...</description>
<link>http://www.a1articles.com/article_529643_105.html</link>
<pubDate>06th May 2008</pubDate>
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<title>6 Ways to Fix Your Flyers Fast</title>
<description>Flyers are a common advertising tool for most businesses.  Small businesses, in particular, can benefit from the use of a well-designed flyer, due to its relatively low cost. But not all flyers are created equal. You have to go into your flyer printing wi...</description>
<link>http://www.a1articles.com/article_529633_105.html</link>
<pubDate>06th May 2008</pubDate>
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<title>The Impact of a Product Launch</title>
<description>It wasn’t that long ago that Apple launched its new Iphone. All over the news I saw report after report on not only the new gadget but also the impact it was having on Apple itself. Product shares went up, business for that quarter was expected to be wo...</description>
<link>http://www.a1articles.com/article_528691_105.html</link>
<pubDate>02nd May 2008</pubDate>
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<title>The Impact of a Product Launch</title>
<description>It wasn’t that long ago that Apple launched its new Iphone. All over the news I saw report after report on not only the new gadget but also the impact it was having on Apple itself. Product shares went up, business for that quarter was expected to be wo...</description>
<link>http://www.a1articles.com/article_528664_105.html</link>
<pubDate>02nd May 2008</pubDate>
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<title>How to Grab Them Right Away</title>
<description>Whenever you flip through a magazine or a newspaper you’re likely going to come across a number of advertisements. The ads are going to be glamorous, full of eye grabbing colors, unique images, and captivating titles. You expect the ads in a magazine to...</description>
<link>http://www.a1articles.com/article_527455_105.html</link>
<pubDate>01st May 2008</pubDate>
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<title>How to Grab Them Right Away</title>
<description>Whenever you flip through a magazine or a newspaper you’re likely going to come across a number of advertisements. The ads are going to be glamorous, full of eye grabbing colors, unique images, and captivating titles. You expect the ads in a magazine to...</description>
<link>http://www.a1articles.com/article_527418_105.html</link>
<pubDate>01st May 2008</pubDate>
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<title>Developing Your Business Networks</title>
<description>You have probably seen that Verizon commercial, where the guy walks around with thousands of other people, who represent the “network” that you will be a part of when you become a Verizon customer.  That commercial provides a fitting metaphor for the ...</description>
<link>http://www.a1articles.com/article_525987_105.html</link>
<pubDate>29th April 2008</pubDate>
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<title>What is Multilevel Marketing?</title>
<description>Multilevel marketing is a very touchy subject in the business world.  Many people, when they hear the term multilevel marketing, immediately think, “pyramid scheme”, which is a very negative connotation.  And while some multilevel marketing companies ...</description>
<link>http://www.a1articles.com/article_525400_105.html</link>
<pubDate>29th April 2008</pubDate>
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<title>What is Multilevel Marketing?</title>
<description>Multilevel marketing is a very touchy subject in the business world.  Many people, when they hear the term multilevel marketing, immediately think, “pyramid scheme”, which is a very negative connotation.  And while some multilevel marketing companies ...</description>
<link>http://www.a1articles.com/article_525382_105.html</link>
<pubDate>29th April 2008</pubDate>
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