http://www.a1articles.com en-us editorial@a1articles.com When Sales & Marketing Communicate Effectively, They Will Succeed. Never has a marriage between two groups in an organization been more important than that between Sales and Marketing. It is a match made in heaven. Isn't it? On one hand you have the s... http://www.a1articles.com/article_55991_64.html 22nd May 2006 The Web has certainly revolutionized how consumers shop. It has enabled an entirely deeper CRM capability and speed in delivering messages, special offers, transaction data, etc. In fact, marketers have prophesied that the next step in CRM is near total a... http://www.a1articles.com/article_42995_64.html 09th April 2006 We've all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they've been entertaining us for years. And, they've raised the question "What were they thi... http://www.a1articles.com/article_40708_64.html 01st April 2006 I've been there. I know. As a strategic marketing manager, you're constantly faced with the onslaught of requests from sales, or maybe higher up, to produce new materials. "We need this and that....and soon!" It's so important to be supportive of your com... http://www.a1articles.com/article_40025_64.html 01st April 2006 We know you're working hard and smart to provide marketing communication support for your company's sales efforts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive audience, who can provide immediate re... http://www.a1articles.com/article_40023_25.html 01st April 2006 Many marketing leaders have taken up a defensive position, naturally, against the growing siren songs of the new medium. And, it's good to tread carefully, because you can lose control of how your brand is being bounced around in cyberspace. In reaction, ... http://www.a1articles.com/article_40021_64.html 01st April 2006 For all the marketing professionals, brilliant salespeople, crafty entrepreneurs, and self-proclaimed marketing wizards I've come across, very few of them have shown any prowess in developing, and certainly little in applying a sound marketing communicati... http://www.a1articles.com/article_37063_64.html 20th March 2006 Web sites have taken priority position in most company's marketing arsenals. And for great reason – they provide a dynamic, agile and accommodating portal for marketing and promotional use. Web sites also provide function and integration that assists in e... http://www.a1articles.com/article_37062_4.html 20th March 2006 I'm in the advertising business. At least that's what they're still calling it. Significant blocks of time transpire, however, where nothing resembling advertising passes through my company's job queue, or past my desk. I check again just to be sure. Yep,... http://www.a1articles.com/article_37061_64.html 20th March 2006 As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It's time to find out what is your... http://www.a1articles.com/article_37059_64.html 20th March 2006