http://www.a1articles.com en-us editorial@a1articles.com Introduction There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned. There's defi... http://www.a1articles.com/article_103750_15.html 17th November 2006 Gaithersburg, MD November 1, 2006 – Size is everything in the online space and the Maryland-based ItsPerformance.com is establishing a giant presence in the banner advertising network world. The ItsPerformance.com network is offering better Return on I... http://www.a1articles.com/article_96492_4.html 02nd November 2006 Some corporate conglomerates that were eager to offer huge sums for social networking sites (Rupert Murdock paid $900 million to acquire Myspace.com) are now rethinking their stratagem. These buyer-hungry interests are learning that their offers don't mat... http://www.a1articles.com/article_90400_15.html 29th September 2006 The uploading and sharing of video on the Internet must be a bonanza for copyright lawyers, be they in defense or prosecution of the practice. In addition to the endless supply of amateur video clips, generations of television and movies, music videos of... http://www.a1articles.com/article_90399_15.html 29th September 2006 Thank goodness Hurricane Ernesto was a dud; Floridians deserve a break from hurricanes and the rest of us are certainly not starved for hurricane coverage. As this storm's demise became obvious the cable news teams must have scrambled for alternative sto... http://www.a1articles.com/article_85585_15.html 01st September 2006 Last issue you may recall reading "A Tale of Two Duplicities." Now you can enjoy the third and final saga in this trilogy of Internet shenanigans! This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps ... http://www.a1articles.com/article_83667_15.html 21st August 2006 Don't look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels (plus cursing). But IPTV... http://www.a1articles.com/article_83665_15.html 21st August 2006 This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people's behavior, compelling them to acquire t... http://www.a1articles.com/article_80944_81.html 13th August 2006 Steve Jobs is one the premier names in computing. Almost no one else in the business world, perhaps Warren Buffet or Alan Greenspan, have demonstrated Jobs' EF Hutton-like ability to freeze a room … no, freeze an industry in its tracks to listen when he ... http://www.a1articles.com/article_80943_81.html 13th August 2006 The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoying views of the Manhattan skyline and park from the Hayden ... http://www.a1articles.com/article_78766_15.html 02nd August 2006 Here are some things about domain names that I didn't know that were mentioned in a Wall Street Journal article this week featuring a "domainologist": 1) There are roughly 47 million registered ".coms." 2) The letter "a" when used as a word (like I jus... http://www.a1articles.com/article_77361_1.html 28th July 2006 When mentioned among SEMs (Search Engine Marketers) in a casual setting, Bid Management Tools, which will be referred to as BMTs in this article, often dampen conversations, like talking property tax law at a cocktail party. This is because many people kn... http://www.a1articles.com/article_77360_6.html 28th July 2006 Numbers alone might lead one to think that the end of days is almost here for newspapers, but there's also my personal observation, too. I could go a week without reading a newspaper or seeing one lying around the offices of ICMediaDirect.com. According... http://www.a1articles.com/article_72895_81.html 17th July 2006 Ten years from now you'll reminisce about the days before wireless high-speed internet, that dark era when you were tethered to a cabled modem and computer when checking messages. Like life before the cell phone, how did you ever put up with it? ... http://www.a1articles.com/article_72471_81.html 15th July 2006 The Internet remains the hottest avenue for advertisers today. ItsPerformance.com uses the latest technology to provide the best solutions available. Gaithersburg, MD July 10th, 2006 – Today ItsPerformance.com launches the most innovative and effectiv... http://www.a1articles.com/article_71282_81.html 12th July 2006 Create demand for your products or services with paid search keywords that are indirectly related to your product. Introduction: Waste not, want not! While studying the creatives of competitors throughout my years in the paid search industry, as an... http://www.a1articles.com/article_71188_62.html 11th July 2006 There is a search engine based in Pasadena, California called Snap.com with a stated desire to become "The other way to Search". All it takes is a click and a search or two to see how Snap.com is a true alternative to the norms of search advertising. I r... http://www.a1articles.com/article_70501_3.html 07th July 2006 The Coca-Cola jingle is one of television's classics: "I'd like to teach the world to sing, in perfect harmony…" Through the years its message of togetherness hasn't lost an iota of relevance. The songwriters were alluding to elements of life that's uni... http://www.a1articles.com/article_68097_32.html 29th June 2006 New York, NY – June 26, 2006 –What do you get when New York City's coolest go online to dish on what's trendy and what's yesterday's news? You get PhatGuru.com, a content rich website that launches today with enough flair and style to make it the last wo... http://www.a1articles.com/article_67477_62.html 28th June 2006 It came up conversationally, but I believe I'm the only person at my company to have firsthand experience as a user of Facebook.com. It was kind of funny to have all these online advertising professionals asking me all about the website everybody used in... http://www.a1articles.com/article_66040_6.html 23rd June 2006 Working in online advertising at ICMediadirect.com has familiarized me with some of the larger issues that affect our industry and, ultimately, the way we use the Internet. Not the least of which is the subject of net neutrality that's been in the news l... http://www.a1articles.com/article_65221_81.html 22nd June 2006 Let's welcome Microsoft's AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo) and then Google took ... http://www.a1articles.com/article_64157_7.html 16th June 2006 I think it was the threat of a Gmail revolution that prompted Yahoo to increase the storage space parceled to its free email accounts last year. (Yahoo's paid email at the time, of course, gave storage to spare. It's an example of how the whiff of corpo... http://www.a1articles.com/article_63047_11.html 16th June 2006 It's something the Public Relations Team at ICMediaDirect.com continually stresses to clients – a company must avail itself to corporate blogging. The interactive world saw the wisdom of this advice on Thursday, June 1st, when some normally sedate corner... http://www.a1articles.com/article_61977_13.html 09th June 2006 A few weeks ago, I presented myself with a challenge – to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that's SEO) face known as the Google Sandbox. At times this endeavor made... http://www.a1articles.com/article_57234_62.html 26th May 2006 Perhaps "blogging" isn't such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it's too late to rename this shortened word for web-loggi... http://www.a1articles.com/article_54681_13.html 20th May 2006 In 1999, ICMediaDirect.com opened up shop as an online advertising agency, and we viewed our chosen milieu, the Internet, as a limitless possibility – there was no talk of bubbles, no clouds on the horizon. In fact, conversations in the business tended t... http://www.a1articles.com/article_50178_6.html 05th May 2006 Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride as a platfor... http://www.a1articles.com/article_43862_6.html 14th April 2006 Google's Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn't merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICM... http://www.a1articles.com/article_42450_7.html 07th April 2006 I'm looking at John Battelle's words that I jotted onto my notepad: "ephemeral to the eternal". He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged forever through the process of s... http://www.a1articles.com/article_39570_13.html 31st March 2006 As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we've held in the industry for some time, that there are sh... http://www.a1articles.com/article_36776_62.html 17th March 2006 The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to ... http://www.a1articles.com/article_36775_6.html 17th March 2006 Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously flounder soon after publication; have spread to their fellow Time, Inc. weekly Time Magazine? This week the boys from Google are gracing Time's cover and from thei... http://www.a1articles.com/article_33618_62.html 06th March 2006 On Demand! We want it here, we want it now. Hell, we want it yesterday. Considering the instantaneous nature of the Information Age, these requests are reasonable to make of any technical solutions provider. This is especially true, if not exclusively so,... http://www.a1articles.com/article_33616_11.html 06th March 2006 It was the mid 1990's and, being a fresh college graduate, I was talking shop with friends in the middle of the night in a half empty bar. The stranger beside us let us know that he was an executive from CBS even though no one had asked. Apparently our ... http://www.a1articles.com/article_33344_45.html 06th March 2006 I still remember the thrill of my father bringing home our first VCR. The features were dizzying – would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did we? Sadly, we... http://www.a1articles.com/article_28751_3.html 13th February 2006 From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at ICMediaDirect.com is working with more a... http://www.a1articles.com/article_28742_13.html 13th February 2006 The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or "blogs", are a great, cost-effective way to engage customers, fellow professionals, or merely the curi... http://www.a1articles.com/article_28741_13.html 13th February 2006 In November I wrote an article and referenced a trip that ICMediaDirect.com's VP of Business Development, Diana Lee, took to China. She participated in Shanghai's inaugural ad:tech conference. It was a great trip and our company's ties with China are st... http://www.a1articles.com/article_27053_6.html 02nd February 2006 New York, NY. – November 18, 2005 – ICMediaDirect.com (www.icmediadirect.com), a full service online advertising agency, announced today the launch of its search division. Over 14 million searches generate daily within the network of the New York/Washing... http://www.a1articles.com/article_25735_62.html 27th January 2006 As an employee of an online advertising agency, ICMediaDirect.com, I've got a sweet vantage for observing the latest online retail numbers tumble in - and they're spectacular. Third Quarter online retail sales were up almost 27% from the same period last... http://www.a1articles.com/article_25705_15.html 27th January 2006 On Tuesday, December 20th a key component of New York City's infrastructure gave out in the way of a massive transit worker strike and left most of ICMediaDirect.com's staff stranded along with millions of others in Brooklyn, Queens, Long Island and elsew... http://www.a1articles.com/article_25524_15.html 26th January 2006 How Search Engines Have Changed Public Relations When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age becau... http://www.a1articles.com/article_24801_6.html 20th January 2006 While we're using search marketing to bring the advertiser to the interested query at ICMediaDirect.com our iconic locale, the Empire State Building, brings the outlandish to our doorstep. It wasn't a man in an ape suit that startled me at lunchtime two ... http://www.a1articles.com/article_23934_15.html 14th January 2006 Recent online successes have been driven by that cost-effective means of advertising known as search: the true modern marketing wonder whose impact is seen in almost all daily online activity. Almost all online ad companies, including ICMediaDirect.com, ... http://www.a1articles.com/article_23443_7.html 14th January 2006 Plato's Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths and my experience at ad:tech New York would support its argument. Garish memories of catchy doo-dads and oc... http://www.a1articles.com/article_22961_29.html 07th January 2006 Welcome to "The Long Tail" If we took all the movie buffs of the world, grouped them according to favorite movies, and made a graph of the head-count starting from largest to smallest numbers, we would end up with a line gently sloping down from the bo... http://www.a1articles.com/article_22333_6.html 05th January 2006 If we took all the movie buffs of the world, grouped them according to favorite movies, and made a graph of the head-count starting from largest to smallest numbers, we would end up with a line gently sloping down from the box-office smashes to contempora... http://www.a1articles.com/article_21336_3.html 30th December 2005