Selectabase's Articles http://www.a1articles.com en-us editorial@articlealley.com Tracing the Links Between Location Based Mobile Marketing and Direct Mail In the latest trend to hit direct and digital marketing, location based campaigns using smartphone technology are being utilised by brands to bring relevant promotions to consumers based on their location. But are there any parallels between the current t... http://www.a1articles.com/tracing-the-links-between-location-based-mobile-marketing-and-direct-mail-2156962.html 31st March 2011