http://www.a1articles.com en-us editorial@a1articles.com There is a concept in business that we marketers call the confidence gap. The confidence gap is defined as a potential customers inability to determine whether the products or services of a given company are any better, different, or worse than the compe... http://www.a1articles.com/article_2911_3.html 14th July 2005 by Brett Curry "How brochures can help you stand out from the competition, close the deal, and even build repeat business." Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures... http://www.a1articles.com/article_1457_15.html 22nd March 2005 by Brett Curry In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their... http://www.a1articles.com/article_1455_15.html 22nd March 2005 by Brett Curry Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. ... http://www.a1articles.com/article_1454_13.html 22nd March 2005 by Brett Curry Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card? Here are 4 proven ways to supercharge your business card into a powerful business tool. 1. Use the ... http://www.a1articles.com/article_1453_15.html 22nd March 2005 by Brett Curry In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both. 1... http://www.a1articles.com/article_1452_15.html 22nd March 2005 by Brett Curry As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands d... http://www.a1articles.com/article_1451_15.html 22nd March 2005